Sound Advice

Rick Billuni, owner of Toyota of Escondido, talks about radio advertising... "Use radio to communicate an 'attitude' about your business. So when customers walk in, they already know who you are and how you want them to feel about your business.

Ten Reasons to Advertise

  1. Advertising Creates Store Traffic

    Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into the store, the more opportunities you have to make sales.

  2. Advertising Attracts New Customers

    Your market changes constantly. Newcomers to your area mean new customers to reach. People earn more money, which means changes in lifestyle
When Will My Ads Start Working?

The length of the "ramping up period" an ad campaign will require before you begin seeing results is determined by the following factors, listed in descending order of their importance:

  1. Product Purchase Cycle
  2. Share of Voice
  3. Impact Quotient of Message

Audio Testimonials

Hear San Diego business people talk about radio advertising