Studies

The Arbitron National In-Car Study

http://www.arbitron.com/downloads/InCarStudy2003.pdf

The Benefits of Synergy: Moving Money Into Radio

http://radioadlab.org/library/rael_benefits_of_synergy.pdf

Personal Relevance, Personal Connections: How Radio Ads Affect Consumers

http://www.radioadlab.org/library/rael_personal_relevance.pdf

Radio Ad Effectiveness Depends on Execution

http://www.radioadlab.org/library/rael_white_paper_num_3.pdf

Radio Ads and Product Sales

http://www.radioadlab.org/library/rael_whitepaper_num_1.pdf

A Walk Through Time: Changes in the American Commute

http://www.sandiegoradio.com/pdf/ChangesintheAmericanCommute.pdf

Radio's ROI Advantage

http://www.radioadlab.org/library/rael_radios_roi_advantage.pdf