Advertiser Spending Trends

The SDRBA updates and publishes the top ten advertiser categories for radio spending each quarter. The information is provided in the San Diego Media Market X-Ray Report, which is published by the accounting firm Miller, Kaplan Arase & Co., LLP. The firm tabulates radio revenue by advertiser that runs on three or more stations. Additionally, the X-Ray Report includes advertiser spending in newspaper and broadcast television, provided by CMR/TNS Media Intelligence, an independent research company.

The X-Ray Report tracks advertising spending in forty-five different industry categories for over 3000 advertisers. For more information about advertiser spending trends, call Sharon Massey @ 858.350.8854 or Cheri Reeves @ 619.220.8990.