• More than half the population (56%) do not see the daily newspaper.
• More than twice as many people tune into radio between 5-10am (44.4%) than tune into morning TV (7-9am) (20.1%).
• There are 2,237,700 people in San Diego (44.8%) who don't watch any television during prime time (8-11pm).
• More than nine out of ten people (92.4%) do not read the automotive classified section of the newspaper.
• 89.9% of people don't watch the late shows (11:30 pm - 1 am) on television.
• More people will listen to the radio (66.9%) than will read even one piece of direct mail (29.2%).
• Almost one in four people (19.6%) in San Diego do not see cable TV on an average day. 18.9% do not see TV at all.
• 82% of San Diegans do listen to RADIO each week for over two and three quarter hours a day!

Radio is the most reliable way to reach someone in San Diego on any given day!

Source: The Media Audit, February/March 2007, 18+ Adults and Arbitron, Spring 2007, M-Su 6a-12m, Adults 18+