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Advertisers are getting mixed signals about what constitutes TV.
The medium once was represented largely by the Big Three, but is fast becoming (with apologies to Thomas Hardy) the Madding Crowd.
Advertisers in the insurance category make a major investment in San Diego Radio in 2011, moving it up to the 8th largest spending category in local radio revenue.
This finding dispels the myth that there are substantially fewer people listening to radio during commercial breaks. Spotbreaks of 2-3 minutes hold 96-99% of listeners while longer breaks yield an average of 90%.
It's time to submit your entries for the San Diego Radio Broadcasters Association’s 14th annual EAR Awards for Effective Advertising on Radio! All entries are due Wednesday, February 22, 2012. Click to enter.
Antony Young, CEO of Mindshare North America discusses radio's strengths: powerful mobile medium, drives word of mouth, hyper local targeting, delivers across multiple platforms...
