San Diego Radio reaches 96.8% of working men aged 25-54 each week; they listen 2 hours thirty minutes per day (Arbitron PPM San Diego, Jan-May 2011)
San Diego Radio reaches 96.4% of working men aged 18-34; they listen 2:15 hours per day (Arbitron PPM San Diego, Jan-May 2011)
Daily time spent with media (TV, Radio and the Internet combined) has increased by 20 percent in the last ten years, with self-reported daily usage now at 8 hours 11 minutes (Infinite Dial 2011)
San Diego teens aged 12-17 listen to Radio 1:30 hours daily (Arbitron PPM San Diego, Jan-May 2011)
82% of those surveyed in the latest Orpheus Media Research report said "Radio was the greatest influence in their lives when it comes to listening to music."
San Diego Radio reaches 96.1% of college-educated working adults each week (Arbitron PPM San Diego, Jan-May 2011)
2010's Top Radio Advertisers: Geico, Home Depot, McDonald's, Verizon, HD Radio Alliance, AutoZone, WalMart, AT&T, Kohl's & Subway Source: Media Monitors
Radio attracts nearly 96% of Adults aged 18 to 49 with a college education and a household income of more than $75,000 (RADAR 108, March 2011© Arbitron)
San Diego Radio reaches 96.0% of 25-54 aged working Adults (Arbitron PPM San Diego Jan-May 2011)
Radio reaches 89% of U.S. retail shoppers every week (Scarborough, 2010,  Release 2)
San Diego Radio reaches 95.1% of Adults aged 18-24 each week (Arbitron PPM San Diego, Jan-May 2011)
Radio reaches 71% of all U.S. consumers every day (RADAR 108, March 2011© Arbitron)
Radio reaches 92% of Millennials (aged 12-24) every week (RADAR 108, March 2011© Arbitron)
Children aged 6-11 in San Diego listen to the Radio 1 hour and 15 minutes daily (Arbitron PPM San Diego, Jan-May 2011)
The Media Audit finds 17.7% of U.S. adults have visited a radio station website in the past month
Radio reaches 94.3% of San Diegans aged 12+ each week (Arbitron PPM San Diego, Jan-May 2011)
Radio reaches 93% of Americans aged 12+ every week (RADAR 108, March 2011© Arbitron)