Tuning In: Have Advertisers Finally Determined a Movie Screen or Computer Is Just as Good as the Tube? By: Brian Steinberg
Published: February 21, 2012
Advertisers are getting mixed signals about what constitutes TV. The medium once was represented largely by the Big Three, but is fast becoming (with apologies to Thomas Hardy) the Madding Crowd. MORE... Ad Age (2/21)
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Off 10 percent during the six months ended in December By: Bill Cromwell
Published: Feb 8, 2012 Single-copy magazine sales, considered a good gauge of the health of the industry, continued their slide during the second half of 2011. Newsstand sales were down 9.96 percent during the six-month period ended Dec. 31, according to data release this morning by the Audit Bureau of Circulations, the steepest slide in the last four reporting periods. Sales went from 32,118,948 during the six months ended Dec. 31, 2010, to 28,919,153 for the same period in 2011, based on 408 consumer titles. MORE... Media Life (2/8)
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Published: February 7, 2012 Dial Global reports that 23.1 million people tuned in to hear the radio broadcast of Super Bowl XLVI on Sunday, 2/5 featuring the New York Giants and the New England Patriots. Dial Global commissioned the study from Edison Research, designed to accurately measure the number of people that tuned in to hear Super Bowl XLVI broadcasts and make this information available within two days of the event’s conclusion.
The survey found that listeners accessed the live broadcast in multiple listening environments, including the home, while driving, at work and other locations, on over 680 stations nationwide.
MORE... RBR.com (2/7)
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By: Keith J. Kelly
Published: February 8, 2012 If the economy is on the mend, someone forgot to tell the nation’s magazine-lovers. Of the top 25 glossy magazines in the country, all but four posted newsstand sale declines in the second half of 2011, according to the latest figures released yesterday by the Audit Bureau of Circulations.
Overall, newsstand sales tumbled nearly 10 percent to 28.9 million copies in the period, capping the third straight year of declines. “It’s not a surprise,” said John Harrington, who publishes The New Single Copy. “Consumer aren’t spending on impulse items like magazines.” MORE... New York Post (2/8)
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Fueled by major increases in spending from Allstate, State Farm and Wawanesa as well as Progressive, a newcomer to radio, the insurance category jumped to the top ten list of advertiser categories in 2011 in San Diego Radio. These brands joined Geico, one of the radio industry's largest advertisers.
Check out this article that ran early in 2011 in Ad Age setting the stage...Why Allstate Wants Creatives to Give Radio Another Look
And an inteview with Allstate's Lisa Cochrane from Radio Ink...Allstate in Good Hands with Radio
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What Happens When the Spots Come On: Edition 2011, a new study released by Media Monitors, Arbitron and Coleman Insights looked at what happens to the listening audience when commercials come on the radio. The findings from the minute-by-minute analysis demonstrate that radio maintains its audience delivery during commercial breaks, contrary to the common misperception among advertisers, agencies and even radio executives that audiences during commercial breaks are a fraction of the numbers that were listening just before the commercials began.
Key findings of the 2011 study:
One to three minute commercial breaks deliver radio audience levels that are practically the same as the lead-in audience.
Longer spot breaks of four to six minutes plus delivers a surprisingly high an average percentage of the lead-in audience level.
Commercial breaks in morning drive deliver some of the highest percentages of their lead-in audience levels, on average.
Among teens and persons aged 18-24, radio delivers nearly 90 percent of its lead-in audience during commercial breaks, and among those age 65 and older, radio delivers 98 percent.
Audience delivery was consistent throughout the year and with little variation from market to market.
The study looked at 866 radio stations across all 48 PPM markets in the United States and analyzed 18.896,325 unique commercial breaks involving 61,902,473 minutes of advertising. The average minute audience for each of the breaks was compared to the audience size the minute before the break began. The study looked at 12 months of data, across a variety of demographics, dayparts and formats. The findings echo those of a similar study completed in 2006.
Free copies of the full report detailing the study’s findings and implications are available click here for the PDF
http://www.arbitron.com/study/spot_study.asp, www.colemaninsights.com and http://www.mediamonitors.com
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Maybe They Could Borrow Some Sizzle from Silicon Valley
By: Antony Young
Published: January 10, 2012
In my last article for Ad Age, I wrote about how new-media companies were successfully employing very traditional media tactics to gain a larger share of ad spending.
I thought I'd flip that on its head this week, as the tech, media and marketing worlds converge at the Consumer Electronics Show in Las Vegas.
Ad Age (1/10)
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May 31, 2011
DMN3 Blog – written & maintained by Robert M Brecht, Ph.D.
Since the 60s, brands have been spending their advertising dollars on influencing consumers in the age 18 to 54 demographic segments. Today more and more advertisers are targeting those 55 and up. The reason is simple: advertising to older adults makes good business sense.
Except for certain products designed specifically for older Americans, advertisers have virtually ignored older demographic segments in their advertising campaigns. Advertising sales have come to be based on two main segments, people aged 18 to 49 and those 25 to 54. “With a continued emphasis on these groups, companies are increasingly losing their connection with the 78 million Baby Boomers,” Doug Anderson, SVP Research & Development for Nielsen, tells Marketing Daily.
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Friday, May 27, 2011
Season Ends With High Viewership for Finales but Overall Trend Shows Decline in 18-49 Group
Fewer young people watched TV on traditional sets over the past television season, the second consecutive year of decline as viewers face a proliferation of ways to watch TV shows, according to a story by Sam Schnechner at wsj.com.
U.S. TV networks marked the official end of the TV season on Wednesday with a flurry of widely viewed send-offs, including the last episode of “The Oprah Winfrey Show” and the season finale of “American Idol.” But those big programs are closing out a TV season in which few new shows became hits, and ratings for the four most-watched networks fell.
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$800 Million Business for Netflix and Hulu
Erick Schonfeld
Apr 5, 2011
By the end of this year, an estimated 2 million households in the U.S. will have abandoned TV for the Web, cutting the cord with their cable companies. This estimate comes from Convergence Consulting Group, a Toronto-based research firm with a new report on The Battle for the American Couch Potato. That 2 million is up from the 1.6 million it was estimating a year ago, but it is still rather small and the number of cord cutters may very well have peaked last year as cable companies begin to fight back with TV Everywhere offerings.
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Monday, March 21, 2011
According to a recent report from Kantar Media, total advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion. Ad spending during the fourth quarter of 2010 was up 7.0% versus last year, propelled by the long-tail of small advertisers outside the Top 1000.
Ad expenditure highlights include:
Spot TV expenditures jumped 24.2% in 2010. Spanish Language TV spending rose 10.7%, assisted by the World Cup event. Higher sell out levels helped lift Cable TV expenditures by 9.8% and healthy demand from CPG marketers and credit card companies pushed Network TV spending ahead by 5.3%.
Internet display advertising increased 9.9% compared to the prior year, the second largest growth rate among media sectors. Outdoor advertising was close behind with a gain of 9.6%.
National Spot Radio brought in 18.6% more ad dollars versus 2009 and Local Radio achieved a 4.9% increase. For each of these, higher spending was driven by the financial service, media and auto dealer categories.
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16 March, 2011
That, according to highlights from Arbitron’s upcoming release (3/21) of the RADAR 108 National Radio Listening Report, which shows radio’s YOY increase of about 2.1 million weekly 12+ listeners. The number of Persons 12+ listening to radio each week now reaches an estimated 241.6 million, representing 93.1% of all Persons twelve and older.
As compared to the March 2010 report, the number of radio listeners increased across all major demos, with Adults aged 18-34 showing the biggest gains, demonstrating radio’s continued appeal to young listeners. Adult 18-34 weekly radio listeners increased nearly 508,000 in the past year, reaching 93.7% of all people in this demo. The number of Teens 12-17 listening to radio also increased, rising 203,000 in the past year.
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by Wayne Friedman, Tuesday, March 15, 2011
Cable operators, satellite and telco video services seem to have reversed the trend of losing video subscribers in the middle of 2010 — partly due to the continuation of the slowly improving housing market.
SNL Kagan says the industry gained 65,000 during the fourth quarter of 2010, after incurring losses in the third quarter and second quarter. Overall, Kagan says there was a full-year increase of 211,000 when looking at all cable systems, satellite programming services and telco video services.
Such gains are pitted against a multichannel universe, which is now comprised of almost 100.1 million video subscriptions — a 0.2% year-over-year gain. Kagan says these results lag behind improvement in the housing/real estate industry, which is a strong predictor of growth for the multichannel TV retailing industry.
Looking at specific businesses, cable lost 526,000 subscribers in the fourth quarter — now at 59.8 million U.S. subscribers, commanding a 59.8% market share. Direct satellite services added 133,000 in the period to 33.4 million, now at a 33.3% market share. Telco video services added the most business — 458,000 customers — now totaling 6.9 million, and getting to a 6.9% market share.
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Proves even more effective in partnership with new media
By John Eggerton — Broadcasting & Cable, 1/11/2011
New media helped connect in the aid and recovery effort following last year’s devastating earthquake in Haiti, but radio remained the most effective communications tool, though it proved even more effective in partnership with some of those new technologies.
That is according to a just-released report from the Knight Foundation.
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Dec 2, 2010 6:00 AM, Patricia Odell for PROMO Xtra
A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps. But of the 300,000 or so apps on the market only about a handful dominate.
While 30 apps were reported as the norm, most mobile users (85% men and 75% women) actually used only about 10 apps on a regular basis.
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Nearly Seven Million More People Listen to RADAR Network Affiliated Stations Compared To Last Year
COLUMBIA, MD; June 15, 2010 – Radio reaches more than 239 million Persons aged 12 and older over the course of a typical week, according to the RADAR® 105 National Radio Listening Report, which releases Monday, June 21, 2010.
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October 20, 2010
AdAgeStat – Advertising Age
Posted by Matt Carmichael
How the Consumer Landscape Is Changing, 140 Characters at a Time
In honor of World Statistics Day, we spent the day buried in the 2009 American Community Survey data from the Census, and some other favorite sources. Here are some Twitter-ready demographic and consumer trends with fairly obvious marketing implications. Look for us to expand upon these in coming AdAgeStat posts.
- Only one in five new households in the U.S. in 2009 were non-Hispanic whites.
- Twenty-three metro areas already have more Hispanics than whites.
- There are fewer people living alone.
- The recession helped lead to a striking 14% increase in non-married couples living together.
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Oct 20, 2010 6:00 AM, Brian Quinton for P&I
Social couponing—in which online coupon offers go active once a minimum number of registered users sign on to them—has become a hot new promotional platform, particularly for category leader Groupon but also for contenders such as Living Social. The time-limited, locale-based deals resonate well enough with consumers that Groupon has grown from a startup in November 2008 to a company with revenues of around $50 million a month.
But new research suggests that while shoppers may love the deals Groupon offers, about a third of the merchants extending those discounts may find them a very mixed blessing. According to a study from Rice University’s Jones School of Business, a study of 150 businesses running Groupon promotions between June 2009 and August 2010 found that those coupon campaigns were unprofitable for 32% of the businesses that ran them. And more than 40% of the response group said they would not run another social coupon promotion again.
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Radio Ink Magazine
September 17, 2010
As Radio Ink reported earlier this week, the Pew Research Center For People & The Press released its media-usage report for 2010. Now Bolton Research President Dr. Ted Bolton provides an overview of the aspects of the study that have an impact on the radio industry, pointing out that although there are three important measures of media usage reported in the Pew Study, “the three measures are asked in different ways, and they yield different kinds of results.”
The first measure asked the question, “Did you get a chance to watch/listen/read the TV/radio/newspaper news yesterday?” Some 58% said they watched TV news, down from 72% when the study was first conducted in 1994; 34% said radio news, down from 47%; and 31% said newspaper news, down from 49%.
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Radio Business Report/Television Business Report
14 September, 2010
The wireless industry keeps saying that the American public is not interested in having radio service on their mobile phones, but the American public says just the opposite, according to a new Harris Interactive poll. 76% of those surveyed said they’d pay 30 cents to activate a cell-phone radio if given the opportunity.
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Media Life Magazine
Monday, September 20, 2010
Affluent folks are using the internet more and more, apparently at the expense of magazine reading. Ipsos Mendelsohn’s most recent affluent survey, which looked at 13,800 heads of households with incomes at $100,000 or more, found the affluent spend an average of 25.3 hours per week online, up 12 percent from last year, while magazine readership among them decreased. The average number of magazines read per year slipped from 7.0 to 5.9, while the number of issues read per year went from 15.8 to 13.3. There is speculation, however, that affluents are shifting to reading magazines on tablet computers such as the iPad or digital e-readers. The survey estimates that 3 million of the 44 million U.S. affluents already own a tablet or e-reader, with another 3 million planning to buy one within the next year. Overall, 20 percent of U.S. homes qualify as affluent in 2010, according to Ipsos Mendelsohn.
Inserted from <http://www.medialifemagazine.com/artman2/publish/Hereandthere/Fineman-becomes-latest-to-flee-Newseek.asp>
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Media Life Magazine
SNL Kagan says subscriptions were down by 711,000 in Q2
By Louisa Ada Seltzer
Aug 24, 2010
The multichannel pay-TV business shrank for the first time ever during second quarter, suggesting that customers were canceling their subscriptions to save money during these rocky economic times.
The marketplace lost a net 216,000 subscriptions during second quarter, compared to a gain of 378,000 during second quarter of last year, according to a report released yesterday by SNL Kagan.
Overall cable, satellite and telco video subscriptions declined to 100.1 million, with six of eight cable multi-system operators reporting their worst quarterly video losses ever. Cable subscriptions dropped by 711,000, its worst-ever quarterly decline.
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Advertising Age – News
August 23, 2010
NEW YORK (AdAge.com) — Jenny Rowland moved back into her parents’ home for six months after college while she searched for a job. When Peter Radsliff’s 90-year-old dad leaves physical-therapy rehab in the next few weeks, he’ll return to his daughter’s house, where he has been living with her and her children. And Rosemary Lichtman and her husband built their California home with a first-floor in-law quarters “just in case.” It was indeed needed when her aging parents moved from St. Louis to live with them and their teenage sons.
They are all part of the accelerating trend of multigenerational households. Today 49 million Americans — more than one in six people in the U.S. — live in households with three or more generations, according to the Pew Research Center. The percentage is even higher for age groups 25-to-34 and 65 and older, where one in five, or 20%, live in these extended families.
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And they’re doing it a lot more than three years ago
Media Life Magazine
By Louisa Ada Seltzer
Aug 17, 2010
This season more people are watching HBO’s “Entourage” on a delay than are watching the program live. And it’s not the only show seeing big time-shifted audiences.
A new study conducted by International Communications Research for Comcast, the country’s largest cable provider, finds that 62 percent of respondents have time-shifted television shows in some way, whether by using a DVR, watching online or watching video on demand.
And they’re doing it more often. Sixty percent of respondents said they are time-shifting more now than they did a year ago, and 84 percent said they are doing it more than three years ago, including 50 percent who say they’re doing it “significantly more.”
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Research Titan Claims Demographic’s Retirement Upends Old Notions, Younger Consumers Are Losing Dominance
Advertising Age – MediaWorks
by Brian Steinberg
Published: July 19, 2010
NEW YORK (AdAge.com) — Get ready: Nielsen is once again trying to challenge one of the industry’s oldest chestnuts — that consumers over 50 aren’t worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers’ continued focus on younger customers that’s out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers’ lifestyle sparked by new technology.
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