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San Diego Radio: Your Best Media Buy

A fabulous climate, outdoor recreation and a healthy business environment… what do these factors have to do with Radio? They’re the perfect combination to keep San Diego residents and tourists out and about, active and thriving all year long, and relying on Radio as their number one source for entertainment and information.

Climate and Lifestyle
San Diego enjoys a year-round temperate climate attracting thousands of new residents and tourists annually. Holiday Magazine describes San Diego as “the only area in the United States with perfect weather,” with an average temperature of 70-degrees.

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Industry News

What Is TV? New Media Assaults Marketers With Video Talk

Advertisers are getting mixed signals about what constitutes TV. The medium once was represented largely by the Big Three, but is fast becoming (with apologies to Thomas Hardy) the Madding Crowd.

Insurance Category Grows 24.5% in 2011

Advertisers in the insurance category make a major investment in San Diego Radio in 2011, moving it up to the 8th largest spending category in local radio revenue.

Radio Delivers Its Audience During Commercial Breaks - On Average, 93% Listen

This finding dispels the myth that there are substantially fewer people listening to radio during commercial breaks. Spotbreaks of 2-3 minutes hold 96-99% of listeners while longer breaks yield an average of 90%.

2012 EAR Awards Call for Entries

It's time to submit your entries for the San Diego Radio Broadcasters Association’s 14th annual EAR Awards for Effective Advertising on Radio! All entries are due Wednesday, February 22, 2012. Click to enter.

How to Package Traditional Media to New-Age Marketers

Antony Young, CEO of Mindshare North America discusses radio's strengths: powerful mobile medium, drives word of mouth, hyper local targeting, delivers across multiple platforms...

Research