What Is TV? New Media Assaults Marketers With Video Talk

Tuning In: Have Advertisers Finally Determined a Movie Screen or Computer Is Just as Good as the Tube?

By: Brian Steinberg
Published: February 21, 2012
 
Advertisers are getting mixed signals about what constitutes TV.

The medium once was represented largely by the Big Three, but is fast becoming (with apologies to Thomas Hardy) the Madding Crowd.

MORE... Ad Age (2/21)

Insurance Category Grows 24.5% in 2011

Fueled by major increases in spending from Allstate, State Farm and Wawanesa as well as Progressive, a newcomer to radio, the insurance category jumped to the top ten list of advertiser categories in 2011 in San Diego Radio. These brands joined Geico, one of the radio industry's largest advertisers.

Check out this article that ran early in 2011 in Ad Age setting the stage...Why Allstate Wants Creatives to Give Radio Another Look

And an inteview with Allstate's Lisa Cochrane from Radio Ink...Allstate in Good Hands with Radio

Tags: radio advertising

Radio Delivers Its Audience During Commercial Breaks - On Average, 93% Listen

What Happens When the Spots Come On: Edition 2011, a new study released by Media Monitors, Arbitron and Coleman Insights looked at what happens to the listening audience when commercials come on the radio. The findings from the minute-by-minute analysis demonstrate that radio maintains its audience delivery during commercial breaks, contrary to the common misperception among advertisers, agencies and even radio executives that audiences during commercial breaks are a fraction of the numbers that were listening just before the commercials began.

Key findings of the 2011 study:

2012 EAR Awards Call for Entries

It's time to submit entries for the San Diego Radio Broadcasters Association’s 14th annual EAR Awards for Effective Advertising on Radio!  This program originated from the desire to recognize and identify advertisers that were experiencing tangible, positive results using radio.

The San Diego Radio Broadcasters Association appreciates your participation, and looks forward to discovering the talent of all of our local advertisers and their creative teams.  Unlike other awards in our industry, the EAR Awards recognize radio commercials for their effective use of our medium, not just creativity. 

Please submit your entry form, script and CD / MP3 / tape by Wednesday, February 22, 2012 at 5:00pm, either by e-mail, mail, or deliver to the address on the entry form. 

The winners will be announced in April 2012.

Click here to enter

How to Package Traditional Media to New-Age Marketers

Maybe They Could Borrow Some Sizzle from Silicon Valley
By: Antony Young
Published: January 10, 2012
 
 
In my last article for Ad Age, I wrote about how new-media companies were successfully employing very traditional media tactics to gain a larger share of ad spending.
 
I thought I'd flip that on its head this week, as the tech, media and marketing worlds converge at the Consumer Electronics Show in Las Vegas.

Ad Age (1/10)

Ipsos Study: Radio Has Positive Impact At All Stages Of Purchase

Download Ipsos Study Chart Ipsos Study: Radio Has Positive Impact At All Stages Of Purchase

Ipsos OTX MediaCT, in partnership with Katz Marketing Solutions, has begun an ongoing evaluation of radio campaigns. The first release of the study's results find that exposure to radio campaigns had a positive impact on consumer’s at all stages of the "purchase funnel." Bruce Friend, President of Ipsos OTX MediaCT, says, "These results have demonstrated to us the power of radio." The study compared results from people who had listened to at least one of the stations included in the campaign with a control group of people in the same markets who had not listened to those stations. Numerous brand metrics were included as well as questions that focused on the ads themselves. Ipsos OTX found that radio can be used to improve a brand at stages all the way from creating awareness to enhancing the likelihood that the consumer will recommend the brand to a friend.  It is a versatile tool that can be used to meet a variety of objectives The study looked at radio campaigns for movies, financial services, retail, consumer durables and fast food. All of them showed stronger results among radio station listeners than the control group of non-listeners. Ipsos OTX noted that radio ads need to work at an emotional level as well as a rational one, stating that "while many people see radio primarily as a way of communicating a wealth of information about a brand  these results show the importance of connecting at an emotional level with consumers.  The strength of emotional response to each ad used in the campaigns was measured using Ipsos’ proprietary Emotive Power measure. Stronger campaigns used ads with greater emotional power. This finding throws a challenge to creatives developing radio spots to generate ideas and content for ads that go beyond information and connect with the consumer." Bob McCurdy, President of Katz Marketing Solutions, adds, "We’re determined to provide advertisers with empirical proof of performance illustrating how radio positively impacts the five key branding metrics. These studies have confirmed what we’ve always have known to be true, that radio works and that its ability to positively impact marketing campaigns is far greater than its cost."

http://www.fmqb.com/article.asp?id=2328781

News & Talk Now on FM Radio

For the first time in 85 years on the air, San Diego’s AM600 KOGO is making a historic change in operations by becoming San Diego’s first News-Talk station to simulcast on FM radio at 95.7 F. The simulcast begins Monday, November 7, 2011 at 7:00 a.m. PST.  KOGO’s new name and slogan is “FM News and Talk 95.7 and AM 600 KOGO. We are San Diego”. 
 
“AM 600 KOGO has an incredibly strong brand in San Diego with its award winning News and Talk format.  The simulcast of KOGO on 95.7 FM allows us to provide complete expanded signal coverage of KOGO’s market leading news and talk programming to better serve our local community as well as our advertisers,” said Debbie Wagner, Clear Channel San Diego President / Market Manager. 
  
Since its launch in 1994 with the News/Talk format, KOGO has become the an important source for news and information to San Diegans.  During the most recent blackout 900,000+ listeners tuned in for non-stop information.  

The programming lineup at the stations includes Chip Franklin, Ladona Harvey and George Chamberlin along with national host Rush Limbaugh.
 
Joining the KOGO weekday lineup are Bryan Suits, a veteran of talk radio, having served in the military in Operation Desert Storm, Desert Shield and the War in Iraq; and Bob "Sully" Sullivan, a San Diego native and former local FM radio personality and creator/co-host of the nationally-syndicated "Big Biz Show".
 
In addition to KOGO, Clear Channel Media and Entertainment in San Diego offers San Diego listeners five other stations, Star 94.1, XTRA Sports 1360 AM, Rock 105.3, 101.5 KGB, Channel 933 and the Total Traffic Network. 
 
About Clear Channel Media and Entertainment.
With 237 million monthly listeners in the U.S., Clear Channel Radio has the largest reach of any radio or television outlet in America.  Clear Channel radio serves 150 cities through 850 owned radio stations and an additional 100 cities and 4,000 stations through its syndicated products. The company’s radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com, and on the iHeartRadio mobile application on iPads, HP TouchPads and smartphones, and used via navigation systems from TomTom, Garmin and others.  The company’s operations include radio broadcasting, online and mobile services and products, syndication, music research services and independent media representation. 

Local On-Air Personality Named Outstanding Celebrity Volunteer

Honorees selected by The Association of Fundraising Professionals gathered at the Hilton San Diego Bayfront on to celebrate National Philanthropy Day and receive awards. This year's theme, One by One, stressed the importance that one person, one action can make. The ceremony appropriately was held on 11/1/11.

AJ Machado, morning show host on Star 94.1 was honored as Outstanding Celebrity Volunteer:  Each year, the Star 94.1 morning show host spends time in the Kids Crane which has resulted in more than $2.5 million in toys and raised more than $200,000 for nearly 150,000 Rady Children’s Hospital patients since 2003. Additional efforts including radiothons, has raised nearly $5 million for Rady.

Streaming TV On Rise, More Millennials Watch Trad TV

More Internet users are leading to more streamed TV or alternative TV viewing -- with young viewers leading the way. The good news for network executives: They are also watching a lot of traditional TV.

A 2011 study from Larchmont, NY-based Horowitz Associates' finds that over half of broadband Internet users --54% -- watch TV content streamed on the Internet or on an alternative TV platform on a weekly basis.

This amount is still small relative to traditional TV viewing -- just 7%, amounting to 10.8 hours a month -- versus the 149.4 hours for traditional TV. 

More...
http://www.mediapost.com/publications/article/161272/streaming-tv-on-rise-more-millennials-watch-trad.html