Home
Radio 360
Radio Facts
Ad Platforms
Grow by Advertising
Grow with Radio
Personalities Talk About Radio
Advertisers Talk About Radio
Competitive Media/Radio +
Research
San Diego Overview
San Diego Facts
Top Ten Advertiser Categories
The San Diego Commute
Hispanic Market
Questions Advertisers Ask
Studies
Results & Awards
Industry News
Radio Creative
Radio Stations
Jobs
Creative and Production Services
CBS Radio Clear Channel Lincoln Financial Media KPRI Univision Radio BCA Radio Local Media San Diego MVS Radio Radio Latina Uniradio
|
Industry News
Research
Results
Advertisers are getting mixed signals about what constitutes TV.
The medium once was represented largely by the Big Three, but is fast becoming (with apologies to Thomas Hardy) the Madding Crowd.
Advertisers in the insurance category make a major investment in San Diego Radio in 2011, moving it up to the 8th largest spending category in local radio revenue.
This finding dispels the myth that there are substantially fewer people listening to radio during commercial breaks. Spotbreaks of 2-3 minutes hold 96-99% of listeners while longer breaks yield an average of 90%.
It's time to submit your entries for the San Diego Radio Broadcasters Association’s 14th annual EAR Awards for Effective Advertising on Radio! All entries are due Wednesday, February 22, 2012. Click to enter.
Antony Young, CEO of Mindshare North America discusses radio's strengths: powerful mobile medium, drives word of mouth, hyper local targeting, delivers across multiple platforms...
