From Media Post News
by Joe Mandese
April 10, 2009

It’s long been known that peak usage of time-shifting TV viewing technologies such as DVRs, video-on-demand, Slingboxes, and other devices, tends to occur during prime-time when the greatest concentration of the most desirable “counter-programming” is scheduled. But a new analysis released Thursday by DVR marketer TiVo finds that the volume of time-shifting activity is rising, and is concentrating around television’s so-called “Family Hour,” – 8 p.m. to 9 p.m.

The analysis, which comes from TiVo’s syndicated Stop//Watch audience ratings service, analyzed time-shifted viewing of the Big 4 broadcast networks during the month of February, and found that time-shifting has become the dominant viewing behavior in TiVo households during all of network prime-time (8 p.m. to 11 p.m.), but that it is actually increasing for the 8 p.m. and 9 p.m. timeslots, and tens to taper off at 10 p.m. Read More…

Posted under DVR, Research, TV & Cable