From Media Life Magazine
By Louisa Ada Seltzer
June 3, 2009
Newspaper ad revenue plummets 28.3 percent
Newspaper ad revenue has declined each of the past three years, and it certainly doesn’t look like that will change this year. Papers suffered their worst decline in recorded history during first quarter, according to numbers put out by the Newspaper Association of America. Quarterly revenue plunged 28.3 percent compared to the same time last year, from $9.2 billion to $6.6 billion. The hurt was felt across print and online both, with the latter slipping 13.4 percent to just over $696 million, the steepest decline since the NAA began tracking web revenue in 2003. Print was off 29.7 percent, to $5.9 billion. Classified took the biggest hit, off 42.3 percent from last year. It follows the worst-ever quarterly decline for radio as well.
Posted under Newspaper, Revenue
Posted by Cheri on June 3, 2009
