Steve Sklenar is the new director of sales of Lincoln Financial Media’s San Diego radio cluster and will serve as an assistant vice-president for LFM. Sklenar rejoins Rick Jackson, senior vice-presient/general manager of LFM/San Diego, who also made the move back to LFM. In his new role, Sklenar will oversee sales operations of KBZT-FM, KIFM-FM, KSON-FM, and KSOQ-FM San Diego.

Miguel Monir Fernandez takes over as general manager of the Imagen Group, Inc./Radio Latina. In his new position, Fernandez will direct sales in the United States and coordinate sales in Tijuana. He also will serve as principal liaison between departments and overlook operations of the station’s daily activities.

KPRI welcomed Haley Jones as the new the program director of the station on February 1st. She most recently worked in Los Angeles at 100.3 The Sound, where she served as assistant program director and music director.

Also joining KPRI is Kelli Jodoin as sales assistant.

Posted under Behind the Mic

When the daily newspaper Diario San Diego wanted to differentiate itself from its weekly print competitor, the publisher turned to radio to carry its musical advertising message to readers and potential new customers. Every month in 2007, the newspaper ran ads on four Hispanic stations – Radio Latina 104.5, Pulsar 107.3, Radio Formula 950 am, and Radio Hispana 1470 – reminding listeners that Monday through Friday, Diario San Diego provides the freshest news, up to date coverage of all sports, and timely items of interest – the best of both sides of the border!
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Posted under Creative, EAR Award Winners