From www.marketingcharts.com
June 12, 2009

An average hour of monitored prime time US network TV programming in Q109 contained 10 minutes, 35 seconds (10:35) of in-show brand appearances and 13:54 of network commercial messages, according to branded entertainment data from TNS Media Intelligence.

This combined 24:29 of marketing content amounts to 41% of a prime-time hour.
This total represents an increase over Q408 figures, which showed the average amount of commercial content in a primetime TV hour was 36%, according to TNS. Read More…

Posted under Research, TV & Cable