Univision Radio
Posted under Community Cuts
Posted by Cris on January 31, 2010
Little Caesars Pizza Making Some Dough With Effective Advertising in Radio
How do you get the message to the Spanish speaking population in San Diego County that Little Caesars has a great $5-dollar pizza? You guessed it. Advertise on Hispanic radio stations and spread the word in the language they understand!
From October through December, 2008, Little Caesars reminded radio listeners that they could stop by to get a hot pizza for only $5-dollars, and that they didn’t even have to waste their time calling and ordering. Univision Radio created the script that helped the pizza franchises increase awareness of a great product and ultimately, boost sales. The campaign ran on KLNV-FM and KLQV-FM.
“It must be a small pizza?” one friend asks another in Spanish, when he hears about the low prices.
And the friend reassures him, “Al contrario, llevate una Pizza grande y calientita” Translated, that’s “No, really, actually you get a large hot ’n ready pizza…”
A ten-slice, 14-inch pizza for five dollars is an exceptional value in any language and the three-month on-air campaign reached the people who understood the message. Franchise owners saw a 5 to 20-percent increase in sales while the spots ran, and a lot of people became new customers at Little Caesars.
Posted under EAR Award Winners
Posted by Nikki on January 10, 2010
San Diego Blood Bank’s Chargers Blood Drive XXXI
Antonio Gates looks on as a donor gives blood
Radio showed big-time dedication to the community and desire to help in 2009 when nearly two dozen local stations participated in the San Diego Blood Bank’s Charger’s Blood Drive XXXI on November 24th.
Those setting up booths or broadcasting live from the Town and Country Hotel in Mission Valley included New Country US 95.7; KyXy 96.5; Sophie 103.7 FM ; XOCL 99.3-FM; “Le Mejor,” XGLX 91.7-FM, “EXA,” XLTN-FM 104 Radio Latina, KIFM Smooth Jazz 98.1, 91-X; Rock 105.3 KIOZ; 101 KGB-FM; KCBQ-AM; KPRZ-AM; KLNV 106.5-FM; “La Nueva,” KLQV 102.9-FM; “Recuerdo,” KPRI 102.1; KBZT FM 94.9; Double XX 1090-AM Sports Radio; XHFG-Pulsar 107.3; Jammin Z-90.3; Magic 92.5; XTRA Sports 1360-AM; The Walrus 105.7; and AM-1700 The Talk of San Diego.
Xtra's Josh Rosenberg and Jeff Dotseth interview former Charger kicker Rolf Bernirschke
More than 5,000 people turned out for the annual event which was emceed by a number of deejays and KOGO Radio’s Cliff Albert. Generous San Diegans rolled up their sleeves, and enjoyed the music and other entertainment as well as refreshments and the opportunity to meet Charger’s players (and Charger’s cheerleaders) and get their autographs.
The Honda Dealers of San Diego County and San Diego County Credit Union helped sponsor the event.
At the end of the day, the community’s longest running and most successful life-saving event of the year netted 17-hundred pints of blood for use by patients at local hospitals. And the Blood Bank’s Stem Cell Donor Center added more than 120 names to the National Marrow Donor Be the Match registry.
Cliff Albert on stage with Charger tight end Antonio Gates while he was receiving an award for his work in the community.
Charger Cheerleaders on hand to entertain donors
Posted under Community Cuts
Posted by Cris on January 5, 2010
Latin Bands Sizzle at Cinco de Mayo Event
KNLV & KLQV listeners enjoying Cinco de Mayo at the Del Mar Fairgrounds
Recuerdo 102.9 KLQV-FM and La Nueva 106.5 KLNV-FM staged the 11th annual “La Fiesta del Pueblo” event. The free, family-friendly concert took place on Sunday, May 3rd, at the Del Mar Fairgrounds and featured musical acts representative of La Nueva 106.5’s regional Mexican sound and Recuerdo 102.9’s Spanish-adult hits formats, including headlining act, Banda El Recodo. Estimated attendance was 20,000.
Banda El Recodo
Posted under Community Cuts
Posted by Cris on May 31, 2009
