Radio showed big-time dedication to the community and desire to help in 2009 when nearly two dozen local stations participated in the San Diego Blood Bank’s Charger’s Blood Drive XXXI on November 24^th.

Those setting up booths or broadcasting live from the Town and Country Hotel in Mission Valley included New Country US 95.7; KyXy 96.5; Sophie 103.7 FM ; XOCL 99.3-FM; “Le Mejor,” XGLX 91.7-FM, “EXA,” XLTN-FM 104 Radio Latina, KIFM Smooth Jazz 98.1, 91-X; Rock 105.3 KIOZ; 101 KGB-FM; KCBQ-AM; KPRZ-AM; KLNV 106.5-FM; “La Nueva,” KLQV 102.9-FM; “Recuerdo,” KPRI 102.1; KBZT FM 94.9; Double XX 1090-AM Sports Radio; XHFG-Pulsar 107.3; Jammin Z-90.3; Magic 92.5; XTRA Sports 1360-AM; The Walrus 105.7; and AM-1700 The Talk of San Diego.

More than 5,000 people turned out for the annual event which was emceed by a number of deejays and KOGO Radio’s Cliff Albert. Generous San Diegans rolled up their sleeves, and enjoyed the music and other entertainment as well as refreshments and the opportunity to meet Charger’s players (and Charger’s cheerleaders) and get their autographs.

The Honda Dealers of San Diego County and San Diego County Credit Union helped sponsor the event.

At the end of the day, the community’s longest running and most successful life-saving event of the year netted 17-hundred pints of blood for use by patients at local hospitals. And the Blood Bank’s Stem Cell Donor Center added more than 120 names to the National Marrow Donor Be the Match registry.

Posted under Community Cuts

 

Valley View Casino cashed in when it utilized on-air endorsements in its 2008 Radio campaign to successfully bring a substantial increase in clientele looking for the finer things in life. Business increased as a result and the casino won a 2009 EAR Award from the San Diego Radio Broadcasters Association due to the campaign’s success.

 

The spots, designed to differentiate Valley View from escalating competition throughout the county, painted a picture of the casino as thoroughly upscale, with world-class dining, big-name entertainment and superior service. By incorporating ad-libs into its campaign, the casino was able to utilize the next best thing to word-of-mouth advertising, as listeners have a personal one-on-one relationship with their favorite Radio personalities and trust their recommendations.

 

The casino targeted affluent new patrons in the 35+ category who expect and appreciate red-carpet treatment. In live endorsements on his morning show, KGB-FM talent Dave Rickards extolled the virtues of “The Buffet at Valley View Casino” which includes lobster and other fresh seafood every night – a menu far superior to the competition’s fare. The flexibility of the live ad-lib allowed Dave to talk about a variety of aspects of the casino as well as make easy copy changes to promote special events happening at Valley View.

 

According to Clear Channel account executive Katy Bennett, Valley View’s radio strategy netted “great results” for the casino, with the casino achieving consistent month over month database growth. What’s more, says Bennett, after a tremendous amount of growth in 2008, Scarborough Research, an independent data firm, indicates the casino is now ranked #1 in north county total visitors, after ranking 4^th the previous year. 

 

The casino has used Radio as part of its strategy since opening and has experienced tremendous growth year after year despite incredible competition, and more recently, a challenging economy. “Radio has been an integral part of our media buy. Promotions like this are only truly successful when you have amazing partners like Dave Rickards and the entire KGB Radio team,” added Ric Militi, VP of Marketing at Valley View Casino.

 

 The purpose of the annual SDRBA EAR (Effective Advertising on Radio) Awards is to recognize and celebrate the effective use of Radio as an advertising medium. Entries are evaluated primarily on their effectiveness and measureable results.

 

Posted under Creative, EAR Award Winners

The 10th Annual DSC Open was held on May 22nd at the Maderas Golf Club in Poway.  The tournament raised money for the DSC Fund, a foundation created by KGB’s Dave, Shelly and Chainsaw to help San Diegans in need. The tournament, together with proceeds from the annual “Best of DSC” CD have helped four young girls who lost their mother to cancer attend college, provided a new fully equipped van for a quadriplegic injured in a boating accident and supported wives and children of soldiers overseas and many San Diego veterans. The morning show also responds to struggling families with on-air grand-a-day giveaways where a $1,000 will make a difference…whether the money is for rent, car repair, Christmas gifts for kids or a plane ticket to visit a loved one. The sold-out event was sponsored by Valley View Casino and fun for all who attended.

Posted under Community Cuts

When Kudzu.com brought its advertising concept to San Diego in 2007, the people behind the website wanted a fresh approach to promote the site where consumers can search for a recommended business or service. So of course they turned to Radio.  Kudzu.com wanted to not only increase the number of businesses and service providers listed, but to get listeners to log onto the site and write reviews “positive or negative” about their favorite companies. The company also hoped to increase web traffic to the site and to have more consumers use the posted information.
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Posted under Creative, EAR Award Winners