Radio’s Wonderful Hair Raising Experience

Joel Kelly, AE, KUSS; Heidi Sankey, A-Team Media; Carlee Van Kempen, VP, DC Labs; Bill Taylor, A-Team Media; Dallas Van Kempen, President, DC Labs; Adelle Danson, AE, KBZT; Cordell Gieson, AE, KSCF

Joel Kelly, AE, KUSS; Heidi Sankey, A-Team Media; Carlee Van Kempen, VP, DC Labs; Bill Taylor, A-Team Media; Dallas Van Kempen, President, DC Labs; Adelle Danson, AE, KBZT; Cordell Gieson, AE, KSCF

After finding tremendous success in its hair care products for animals, DC Labs listened to clients’ wishes, reformulated their product for human hair, and began creating Ovation Cell Therapy hair care products for people. The company knew it had to effectively get the word out to consumers, so they counted on radio to do the job. The incredible success of the campaign earned DC Labs and their advertising agency a 2009 EAR Award. Read More…

Posted under Creative, EAR Award Winners

Posted by Cris on July 6, 2009

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