When Kudzu.com brought its advertising concept to San Diego in 2007, the people behind the website wanted a fresh approach to promote the site where consumers can search for a recommended business or service. So of course they turned to Radio.  Kudzu.com wanted to not only increase the number of businesses and service providers listed, but to get listeners to log onto the site and write reviews “positive or negative” about their favorite companies. The company also hoped to increase web traffic to the site and to have more consumers use the posted information.
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Posted under Creative, EAR Award Winners