From Radio Ink
July 9, 2009

Radio Ink has released its annual list of the 40 Most Powerful People in Radio. Below, is what some of these influential execs have to say.

Why is radio still a good business? What advantages does it bring to the world of new media?

Ed Christian

Ed Christian, Saga Communications:

Why is radio a good business? Well, conversely why isn’t it? Other than the temporary confused marketplace and the credit situation — which is endemic in every industry — radio continues to effectively reach audiences. If you center on this, the old axiom proves apt: If you do compelling radio, people will listen. If they listen, you can with a clear conscience call on advertisers. If you do compelling creative, it will get results for your advertisers. Advertisers will return and spend more to capture share of their market. Radio becomes profitable. Life is good. Read More…

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