Univision Radio

Posted under Community Cuts

Four Corners Food & Coat Drive

The station’s on-air deejays, including MAGIC Mornings’ Jagger & Kristi and Xavier the X-Man broadcasted live from four different VONS locations in San Diego and Chula Vista, prompting thousands of caring people to visit the various sites. In all, listeners donated more than 2,000 coats, more than 26,000 cans of food, nearly $1,900 in checks and close to $5,000 in cash.

Posted under Community Cuts

From MediaPost NEWS

by Wayne Friedman

January 15, 2010

In five years, network programmers will be subjected to the changing effects of nearly one in two homes with DVRs. The new “On Demand” report from Mediabrands’ Magna says that in 2015, 44% of all TV homes will have DVR technology.

Magna estimates this will come to 53 million homes, up from 33 million DVR homes or 29% of all U.S. TV households at the end of the third quarter of 2009.

Overall, Magna is cautious about what this means for the TV and advertising business as a whole.

In a report, Brian Wieser, director of global forecasting for Magna, writes: “We note that the aggregated impact of DVRs will likely continue to be outpaced by a rising population and increases in consumption of conventional TV.”

Also in five years, Video On Demand programming will reach nearly 66 million households — about 54% of TV homes. This would add just under 20 million homes, or 14 percentage points, from its 45.7 million and 40% of TV home 2009 levels.

Broadband access will grow by about the same number of homes during the period, to 89.6 million from 71.6 million homes (61% of the country’s 117 million homes) in 2009.

Looking at some of the major providers of DVR machines and technology, Magna says DirecTV now has 7.4 million DVRs and Dish Network, 7.0 million.

Comcast is at 5 million DVR subscribers, with nearly 21% of the company’s total subscriber base. Time Warner has 4.3 million DVR homes, with 33% of the company’s subscribers.

Inserted from <http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120716>

Posted under TV & Cable

From Media Post Publications

by Bob McCurdy

Thursday, December 24, 2009

If an advertiser wants to target a college-educated 18-34-year-old consumer, a blockbuster new study confirms there’s no better place to look than radio. Yes, radio.

Younger people remain committed to their radios, according to the recently released Nielsen white paper, “How U.S. Adults Use Radio and Other Forms of Audio.” By realigning the data socio-economically instead of by medium or audio platform, the study offers an unprecedented glimpse into the media habits of various population segments.

Almost 80% of 18-34-year-olds listen to radio every day for an average of 104 minutes. Contrary to conventional wisdom, only 20% of the younger demographic sought by advertisers listen to MP3s daily; and among those who did, 82% also listen to broadcast radio for close to 100 minutes a day. It turns out this coveted demographic tends to be lighter viewers of television, while paying little attention to print and spending close to 40% less time with newspapers than the average adult.

Education and income levels also play critical roles in determining people’s media habits. Individuals with a high school education or less spend significantly more time with TV than any other medium. TV dominates their media day with viewing clocking in at 7.4 hours, almost two full hours more per day than the average and accounting for an amazing 80% of their daily media consumption. Broadcast radio reaches more 18-34s

Because of this huge dose of television, those with a high school education or less tend to be lighter than average consumers of both audio and radio. The college-educated, however, are much more audio-centric, tuning into broadcast radio for close to two hours a day while viewing almost three hours a day less television than less-educated people. Those with advanced degrees are also fans of radio, with 84% tuning in daily while viewing nearly three and half hours less of television per day than those with a high school education or less.

The media habits of various income levels also vary dramatically. Households with annual income below $30,000 consume less audio and are lighter than average broadcast radio consumers with only 62% tuning to broadcast radio daily. Their use of satellite radio, other digital audio options and the Internet is also far below average. But their devotion to television is extraordinary at 478 minutes, or 8 hours, a day.

Meanwhile, households with annual incomes above $100,000 are heavy consumers of audio, listening about 30 minutes more per day with fully 84% tuning to broadcast radio daily. Listening to satellite, streaming and MP3s, as well as other digital audio options, are all above average. Households with incomes above $100,000 spend about the same amount of time with audio as with television — 210 minutes with audio compared to 224 minutes with television.

What’s more, while the upscale individuals increased their use of other digital forms of audio, it’s not at the expense of radio. As with the higher educated, the affluent continue to embrace radio — viewing other audio options as a supplement, not a substitute. It’s a completely different story for television, with high-income households viewing close to two hours less television per day than the average household; and 4.25 hours less than households with annual income of $30,000 or less. This upscale segment also shuns newspapers, spending 25% less time with the paper on a typical day.

Employment also plays a key role in media consumption. The employed tend to consume more audio and radio than the norm, are more likely to be online and less likely to read a newspaper. Those who are unemployed, retired or students are extremely television-centric and lighter than average consumers of radio and audio. Similar to low-income households, they spend 90 minutes more per day with television (seven hours) than the average individual, and are one-third less likely to use the Internet. This segment is also 29% more likely to read a daily newspaper.

Viewed socio-economically, the Nielsen audio study confirms that radio remains a vital cog in today’s media landscape, especially among the more affluent and higher-educated. Radio has made great strides in transforming the medium, incorporating a multi-channel mix of terrestrial radio, digital audio, mobile applications and audio streams, and we expect these efforts will serve to maintain radio’s continued relevance for many years to come.

Posted under Radio, Research

How do you get the message to the Spanish speaking population in San Diego County that Little Caesars has a great $5-dollar pizza?  You guessed it. Advertise on Hispanic radio stations and spread the word in the language they understand!

From October through December, 2008, Little Caesars reminded radio listeners that they could stop by to get a hot pizza for only $5-dollars, and that they didn’t even have to waste their time calling and ordering.  Univision Radio created the script that helped the pizza franchises increase awareness of a great product and ultimately, boost sales. The campaign ran on KLNV-FM and KLQV-FM. 

“It must be a small pizza?” one friend asks another in Spanish, when he hears about the low prices. 

And the friend reassures him, “Al contrario, llevate una Pizza grande y calientita”  Translated, that’s “No, really, actually you get a large hot ’n ready pizza…” 

A ten-slice, 14-inch pizza for five dollars is an exceptional value in any language and the three-month on-air campaign reached the people who understood the message.  Franchise owners saw a 5 to 20-percent increase in sales while the spots ran, and a lot of people became new customers at Little Caesars.

Posted under EAR Award Winners

Antonio Gates looks on as a donor gives blood

Radio showed big-time dedication to the community and desire to help in 2009 when nearly two dozen local stations participated in the San Diego Blood Bank’s Charger’s Blood Drive XXXI on November 24^th.

Those setting up booths or broadcasting live from the Town and Country Hotel in Mission Valley included New Country US 95.7; KyXy 96.5; Sophie 103.7 FM ; XOCL 99.3-FM; “Le Mejor,” XGLX 91.7-FM, “EXA,” XLTN-FM 104 Radio Latina, KIFM Smooth Jazz 98.1, 91-X; Rock 105.3 KIOZ; 101 KGB-FM; KCBQ-AM; KPRZ-AM; KLNV 106.5-FM; “La Nueva,” KLQV 102.9-FM; “Recuerdo,” KPRI 102.1; KBZT FM 94.9; Double XX 1090-AM Sports Radio; XHFG-Pulsar 107.3; Jammin Z-90.3; Magic 92.5; XTRA Sports 1360-AM; The Walrus 105.7; and AM-1700 The Talk of San Diego.

Xtra's Josh Rosenberg and Jeff Dotseth interview former Charger kicker Rolf Bernirschke

More than 5,000 people turned out for the annual event which was emceed by a number of deejays and KOGO Radio’s Cliff Albert. Generous San Diegans rolled up their sleeves, and enjoyed the music and other entertainment as well as refreshments and the opportunity to meet Charger’s players (and Charger’s cheerleaders) and get their autographs.

The Honda Dealers of San Diego County and San Diego County Credit Union helped sponsor the event.

At the end of the day, the community’s longest running and most successful life-saving event of the year netted 17-hundred pints of blood for use by patients at local hospitals. And the Blood Bank’s Stem Cell Donor Center added more than 120 names to the National Marrow Donor Be the Match registry.

Cliff Albert on stage with Charger tight end Antonio Gates while he was receiving an award for his work in the community.

Charger Cheerleaders on hand to entertain donors

Posted under Community Cuts

Jagger and Kristi

On the back of Mark Jagger’s laptop in the studio at MAGIC 92.5 is a sticky note that says “I love you.”  He doesn’t remember when he put it there, but it’s intended to be read by the woman at the microphone across from him.  That would be Kristi, his wife, friend and radio-partner on the station’s MAGIC Mornings with Jagger & Kristi show.  The duo is obviously good together because according to Arbitron PPM surveys, they are consistently rated one of the top morning shows in San Diego. But what’s even more important to the couple is the fact that they’re still very happy to spend almost every day of their career and private lives together after a fifteen year relationship and twelve years of marriage.

“We have an unspoken agreement,” says Kristi.  “Mark gets up at 3:00 in the morning and after he’s showered, he wakes me up.  Then we both do what we have to do to get out of the house by 4:30.  We drive here (to the Finest City Broadcasting studios near Mission Valley) walk into the station and at 5:00 go on the air.  We don’t speak until we get into the studio.  It’s how we’ve learned to cope with this schedule.”

But once they’re on the air, it’s a much different story. The two radio veterans glide through their four-hour show with enthusiasm, finesse and genuine warmth that has earned them the devotion of a growing radio audience. 

Jagger & Kristi at the Annual Four Corners Food and Coat Drive benfitting the San Diego Food Bank and Alpha Project

“I love it,” says Jagger, whose first radio job was in St. Louis, his native city.  “It’s definitely a connection that we have with our audience that makes this worthwhile.  If we weren’t doing this, I would miss that the most. And what I’ve learned after working in many markets throughout the country, if something happens in San Diego and you ask for help from listeners, they will always pull through.  It’s not like that everywhere.  Every year we do a fundraiser for Children’s Hospital and a food drive for the food bank and every year we’re blown away by the generosity we see.  San Diegans are so good about rallying around those who are in need.”

Jagger and Kristi are a team in every sense of the word, picking up on cues from one another, calming the other when one is frazzled, and treating each other with a respect that is palpable.  They first met while working for a San Francisco station in the early 1990s.  When their jobs there ended, they moved to San Diego.  After years of popularity in the afternoon drive slot, they made a strategic decision to go to mornings. They were thrilled to come to work for their friend and former employer, then-program director Rick Thomas. 
 
And they saw morning drive time as the most secure spot for talent on the air waves as the radio industry evolves in a fiercely competitive market.

One happy family at Furball 09, the San Diego Humane Society annual fundraiser

“I mourn the loss of opportunity for those who are just coming into the business,” says Kristi. “We’ve worked with so many talented people over the years who were working behind the scenes and got their first chance to go on air in the overnight spot. Now that isn’t available at most stations, and staffs are pared down to the minimum. There are no more pools of raw talent. It’s much more of a business than in the early days.”

Still, the radio couple keeps their show from sounding at all business-like. They’re spontaneous and relaxed and their positive state of mind comes across the air waves. For the most part, it’s family-oriented material. But one of the more popular elements of Magic Mornings is the segment called “War of the Roses” which Jagger and Kristi admit is controversial. That’s because at the request of a suspecting spouse or significant other, the show’s producer calls the person in question, pretending to be from a new flower shop that’s offering to send a free dozen roses to whomever he or she wishes. When the suspected cheater names someone other than the loved one who called in, he or she is busted on the air.

“People sometimes call us the goody two shoes couple for doing that, “ says Kristi. “But it’s really about entertaining radio. And I love doing the segment. You wouldn’t believe these people who are caught in the act and then try to shift the blame on their partner.”

Jagger says for him, it’s an uncomfortable thing to do. “But when they start yelling at one another, you can tell that some of these people just love the drama,” he explains.

Their baby horse Laci at one hour old

The couple says they’re grateful that with their increasing popularity, they have advertisers seeking them out, and a platform where they can address issues that are important to them.  Animals are high on their priority list.  They advocate for them on the air, featuring pets of the week brought in by the Humane Society.  And at home, their pets come in all shapes and sizes.  They spend a great deal of time with their horses, dogs and cats.

Jagger & Kristi with their horse Teddi

The environment is another passion of Jagger and Kristi’s. Their website touts carbon-shreading.  Just as Jagger finishes saying, “Kristi is SERIOUS about being eco-friendly” Kristi jumps in and proves what he says is true.

“We have no choice.  We have to be more conscious about our actions.  Now so much of what I buy is from recycled material. Once you start, it’s hard to stop.  I think of it like collecting one dollar from a thousand people.  It adds up!  So when individuals do their part, it makes a difference.  If just one person in a home could recycle for the whole family, we’d all be better off.  You would be amazed at how much money you can save with light bulbs, and watching how much gas and water you use, and on HG front loaders!”

The couple recently added solar power to their home and is proud to have the company that did the work, groSolar, advertise on their show.  They’re also excited about a campaign they’ve helped put together for Toyota of El Cajon which has built a state-of-the-art, “green” dealership.

Throwing out t-shirts with the Pad Squad

 As much as they love their work, whenever they can, they shut the door to the studio on a Friday morning after their show and don’t look back.  But quite often, there are those additional weekend duties that see them at station events throughout San Diego.  They say it’s always energizing to see their fans in person and are amazed at the intensity they show.

Kids News Day with the Padres' Adrian Gonzalez

“They greet us as if we’re old friends,” says Kristi.  “After all these years, I’m still astounded at the power of radio to create such a strong relationship between us and our audience. They want to give us a hug.  And it’s usually a really big hug that you would give a family member.”

“It’s kind of like being in a club,” Jagger explains.  “They all feel like they are our friends because we’re in the same club, playing the music that’s been the soundtrack to their lives for so long.  Our “Old School” format evokes many great memories for so many people.  It’s positive and it’s a ton of fun.”

From the looks of things, Jagger and Kristi find joy in every aspect of their lives – on and off the air.  And when they’re asked how they can manage to make it all work, day in and day out, Jagger quickly answers, “I’m always in control.”

Bodie learning to surf at Dog Beach; he placed 6 out of 14 in his heat at the annual Surf-Dog Surf-A-Thon

Kristi ignores the comment and says, “We don’t analyze it.  We just do it.  If we do have a disagreement about something, it’s usually work-related and we use it as fodder on the air.  At some point, we always realize that it was pretty stupid to begin with.”

Posted under In the Spotlight, Radio

Rick Jackson

Rick Jackson takes over as Senior Vice President/General Manager of Lincoln Financial Media’s (LFM) San Diego radio cluster this month, overseeing operations of San Diego’s KBZT-FM, KIFM-FM, KSON-FM, and its simulcast on KSOQ-FM.

Jackson’s radio career spans 35 years and includes programming and on-air positions.  He also served as the host of the nationally syndicated Rick Jackson’s Country Hall of Fame weekend radio show.  Jackson most recently worked as Senior Vice President/General Manager of Charlotte’s WBT-AM/FM and WLNK-FM, stations previously owned by LFM.

“It’s great to have Rick back in our company,” said Don Benson, LFM President and CEO.  “He’s a terrific leader who is deeply experienced with a strong background in both programming and sales.

Posted under Behind the Mic

Stephanie Estrada joins CBS Radio as Executive Assistant.

Michelle Riegel-Chester has come aboard as Account Executive for Z90.3 and 91X. She moved to San Diego from Santa Rosa.

 

Posted under Behind the Mic

AJ at 60 feet!

Star 94.1 morning show host AJ Machado showed his compassion, daring and showmanship once again this year, as he spent an entire week on a scissor lift crane on behalf of patients at Rady Children’s Hospital in San Diego. His efforts and those of Radio station KMYI resulted in the collection of 101,620 toys for the kids.

At 8 am on October 16, 2009, Machado took up residence on an 8’ x 10’ platform, 60 feet above the Mission Valley IKEA parking lot, vowing to stay until the station collected more than 101-thousand new and unwrapped toys for the children. That happened on Saturday, October 23rd at 6:00 pm.

In an effort to encourage listener participation many celebrities joined the deejay at the site. The Plain White T’s, One Republic, Esmee Denters, the cast of the Lion King, Carlos Mencia, Frankie J, Luis Castillo, Kiptyn from the Bachelorette, the Park View Little League team and Josh Damigo all showed up over the seven day stint, lending their support.

The Park View Little League Team Pays a Visit to AJ

“Despite our difficult economy, San Diegans have always shown their generosity and we were confident this year would be no exception,” said Machado. “Something as simple as a toy can make the fear and pain of a child’s illness or injury easier to bare. The toys we collected will brighten the lives of thousands of children receiving treatment at Rady Children’s Hospital over the next 12 months.”

101,000+ Toys for Kids

This was the eighth year in a row AJ took up residence (eating, sleeping, etc.) on the crane. Contributions were accepted at the event site and at North County Credit Union locations.

Posted under Community Cuts