Nearly 200 instruments were collected in May.

Throughout the month of May, Jazz 88.3 FM and Coles Fine Flooring collaborated on their 5^th annual “Music Matters” drive to collect musical instruments for the Community Council for Music in the Schools (CCMS), a nonprofit organization. It has been a five-year duet to benefit students of San Diego and inspire future generations of musicians.

CCMS refurbishes and repairs donated musical instruments, placing them with music teachers in the San Diego Unified School District – including elementary, middle and high schools – who, in turn, loan them to students in school music classes, bands and orchestras.

Studies have shown that children who learn to play musical instruments do better in many other subjects, and have both higher test scores and school attendance. According to CCMS Co-Chair Ann Marie Haney, “Students with musical training become better citizens because in a collaborative environment they have learned to care about one another and take responsibility for themselves and the greater community.”  

However, many young people can not afford to rent or purchase musical instruments.  That’s where San Diegans and the Music Matters program come in.

George Coles, Coles Fine Flooring and Mark DeBoskey, station manager, Jazz 88.3

“We want to help kids discover and enjoy the wonderful world of music,” said Jazz 88.3 station manager Mark DeBoskey.

San Diegans were encouraged to dig into their closets, attics, garage, or under the bed, to find their old musical instruments – violin, flute, cello, clarinet, guitar, trumpet, sax or even a drum kit – that may have been just collecting dust awaiting its next musical maestro. The donations were brought to different Coles stores and showrooms located throughout San Diego County.

This year’s “Music Matters” was one of the most successful yet, collecting almost 200 musical instruments! San Diegans’ outpouring of support surpassed last year’s donations by 50 instruments.

The Mission Bay High School Dixie Band

During a special gala in June, all 200 donated instruments were on display for viewing at Coles Fine Flooring Showroom on Morena Boulevard. There was also a live performance by the Mission Bay High School Dixie Band with special guest Derek Cannon. It was quite a sight, especially with the gleaming brass instruments lined up!

Posted under Community Cuts

Jagger & Kristi make the Walk for Animals an annual event

On Saturday, May 1st, Jagger and Kristi’s team, the Magic Walkers raised over $1000 for the San Diego Humane Society.  The 16th Annual Walk for Animals Walk ‘n Roll was held at Crown Point Shores.   Participants of the 4 and 2 legged kind ran, jogged, walked and waddled to benefit the Humane Society and SPCA.  A tail waggin’ good time was had by all.

Animals and their owners walked to raise money for the Humane Society

Posted under Community Cuts

Dr. Douglas L. Decker; Jeanne Neylon Decker, president, mrktmix; Dr. Terry A. McClanahan

Dr. Douglas L. Decker and Dr. Terry A. McClanahan have been smiling almost as much as their patients, with the success of their 2009 radio campaign.  The  San Diego dentists have enjoyed a healthy practice for nearly 20 years, but with radio, they were hoping to set themselves apart from the pack and bring in more patients in need of the “sedation dentistry” they offer.

In a radio campaign developed by mrktmix, and carried out on KyXy and Radio Sophie, the spots targeted dental patients with anxiety and years of neglect.  The ads mentioned a “tiny pill” that would bring lots of comfort, at no extra charge.

The doctors reported that following the campaign that ran various weeks throughout the year, (along with some website promotion and other print marketing) their caseload of sedation patients has increased five-fold, and their revenues have also improved substantially.

The dentists say they’re especially pleased that their reputation as sedation specialists has spread among other dental practitioners and they now receive referrals from oral surgeons, endodontists and other general dentists with difficult-to-treat patients…a rare occurrence in their field, where most referrals are from general dentists to specialists.  

“We’re really pleased with the results radio advertising has brought Drs. Decker & McClanahan.  The doctors have reported that it’s not unusual for the phone to ring with someone requesting an appointment right after a spot has aired,”   Jeanne said. 

Jeanne Neylon Decker, President of mrktmix is also happy to report that the company is currently working on a new radio campaign using testimonials from satisfied sedation patients.

Posted under EAR Award Winners

91X DJ’s Christy Taylor and Andrew Rowley broadcasting live from Beach to Brewery

91X partnered with Karl Strauss Brewing Company to present the 7^th annual “Beach to Brewery Music and Beer Fest,” on Saturday, May 8. Beach to Brewery was held at the Karl Strauss main brewery next to Rose Canyon in Pacific Beach.

Thousands of people enjoying the live music

The event featured over 21 beers on tap, brewery tours, and live music from the Silent Comedy, Stranger, The Howls, and Writer. Souvenir glasses were given away to support the Surfrider’s Rise Above Plastics campaign, eliminating the waste of over 17,000 plastic cups from the event. Best of all, it all was a fundraiser for the local chapter of the Surfrider Foundation, raising over $13,000 to protect our local beaches!

Souvenir glasses were given away to support Surfrider’s Rise Above Plastics campaign.

Posted under Community Cuts

Radio Ink Magazine

Monday, June 14, 2010

SNL Kagan has updated its ad spending projections for radio and television and is predicting a 6.4 percent gain for radio in 2010, to $17.1 billion. That would be the best year-over-year increase since 2003. The estimate includes online ad spending, which is projected to gain 15 percent this year, moving up to $552 million. SNL Kagan is predicting that local spending will rise 17 percent while national moves up 4.3 percent this year.

Additionally, SNL Kagan projects that radio station ad revenue will reach $19.8 billion by 2016.

SNL Kagan Sr. Analyst Robin Flynn said, “The bounceback in ad revenues, combined with other positive trends, such as growing digital dollars, have reassured investors, who have bid radio station stocks up 36 percent and TV station stocks up 26 percent year to date.”

On the TV side, SNL Kagan predicts a 14.3 percent rise in ad revenue this year, to $19.8 billion. 

Inserted from <http://www.radioink.com/Article.asp?id=1840100&spid=30800>

Posted under Uncategorized

Patty Aguilar, AE, Uniradio, EAR Award committee member; Marshall Dirks, director of marketing for Proven Winners; Karin Oster, vice president of Oster and Associates; Bobby Salvato, GSM , Star 94.1; Delana, on-air personality, Star 94.1; Geri Tovar, AE, Star 94.1

According to Clear Channel Radio account executive Katy Bennett, her client Proven Winners, the number one plant brand in the United States, was looking to extend its brand awareness to the general market by targeting women 25 to 54 years old when it launched a radio campaign in January 2009.  And by all accounts, it was a success.

The radio messages that were produced by Oster and Associates and ran on KMYI-FM and on KOGO’s Dr. Laura show were simple but compelling:  “Improving the look of your home is easy with Proven Winners” and “Everyone can be a successful gardener with Proven Winners’ beautiful, healthy and hearty plants.”   Not only was the campaign successful in getting customers to buy the plants in stores, but it encouraged others to log on to the company’s web site and receive a free gardening book, while Proven Winners expanded its database.

Marshall Dirks, Director of Marketing for Proven Winners says that the company documented strong sales figures from their retail partners, including The Home Depot, as a result of the campaign.  Additionally, he says, “we received 20,763 unique sessions to a designated link to our web site.  This was 10 to 50 times more effective than leading magazines with similar links in print ads.” (The results varied based on the circulation of the publication in comparison.)

Star 94.1 personality endorsements helped too. The morning show’s Delana shared “before and after” photos of her home on the radio station’s website.  Karin Oster, Vice President of Oster and Associates believes “the use of traditional broadcast media with non-traditional media really helped impact the audience to its fullest potential.  It allowed us to communicate with the audience on all levels and really stand out from the crowd.  The overall promotion was so successful that we are now taking it to 13 markets in 2010.”

Just as Proven Winners would want, radio is helping the plant business to grow.

Posted under EAR Award Winners

Poinsettia Elementary (Carlsbad, CA) April 2nd from left to right: Nadege Douge of the SDCOE, Teacher’s Award Recipient Courtney Mehring, and midday show host, Jodina.

Nine Elementary School teachers in San Diego County received a 2010 “Teachers Make a Difference Award” presented by the San Diego County Office of Education (SDCOE), KPRI 102.1 FM Radio, and award sponsors, San Diego County Toyota Dealers, Wells Fargo and the San Diego Zoo and Wild Animal Park.

Teachers are nominated by a student or a student’s parent. Teachers receive the award during a surprise visit to his/her classroom from SDCOE Public Information Officer, Jim Easterbrook, and a KPRI Show Host. In addition to a plaque and prizes, the teacher’s class receives a free field trip to their choice of the Wild Animal Park or San Diego Zoo.

Rolando Elementary (La Mesa, CA) March 23rd from left to right: Jim Easterbrook of the SDCOE, Teacher’s Award Recipient Nancy Magor, and afternoon show host, Oz.

According to KPRI Promotions Director, Magi Aguilar, “Teachers can ignite a love of learning and enrich the lives of children. KPRI looks for the most inspirational and incredible K-6 teachers to honor.” She says the annual program recognizes hundreds of educators with nominations, honoring a select nine with the award.

Posted under Community Cuts

Hundreds of eyeglasses were donated for a good cause.

105.7 The Walrus, with the help of Live Nation, encouraged listeners to donate new or used eyeglasses to benefit the Lions Optometric Vision Clinic, which provides vision care to those that could not otherwise afford it and has provided eyeglasses to over 10,000 individuals.

The station set up a variety of drop-off locations around the county. In exchange for their donation, each person was given a chance to win front row tickets to see Elton John in San Diego. With the help of the listeners, hundreds of pairs of eyeglasses were collected that will help bring the gift of sight to those who cannot afford the eye care they need.

Posted under Community Cuts

Wednesday, May 26, 2010

3:56 PM

From MarketingCharts.com 

“Radio’s 7.4% increase outpaced overall gains in advertising expenditures in Q1”

Large Advertisers Boost Q1 Spending

The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media.

P&G Remains Biggest Spender

The top three advertisers increased spending significantly: Procter & Gamble spending jumped 17.7%, AT&T boosted spending 26.7%, and General Motors increased spending 28.5%, according to Kantar.

Procter & Gamble maintained its position as the largest advertiser, spending $772.6 million; budgets continued to shift toward magazines and away from television.

AT&T rose to the second spot with spending of $576.4 million, behind a large TV ad buy in the Winter Olympics. Rival Verizon (fourth-largest advertiser) reduced its total expenditures by 9.1%, to $517.2 million. Both telecom companies continued to allocate more resources to promote their TV service products as they try to win subscribers from cable and satellite operators. General Motors was the third largest advertiser, spending $533.7 million.

Pfizer, the fifth largest advertiser, posted the highest growth rate with expenditures up 46.2% to $396.4 million as the company maintained aggressive marketing support for Lipitor (prior to the brand going off patent in 2011).

Other Top Advertisers

6. News Corp spent $366.8 million (up 7.8%)

7. Johnson & Johnson spent $344.1 million (down 11.8%)

8. Time Warner spent $304.3 million (up 14.7%)

9. Disney spent $267.6 million (down 11.8%)

10. General Electric spent $264.6 million (up 1.3%)

Top Categories Increase Overall Expenditures

Of the top 10 spending categories in the first quarter, only one – direct response – fell, down by 3.2%. Overall, expenditures for the ten largest advertising categories rose 7.8% in the first quarter and totaled $17.95 billion.

Automotive was the leading category by dollar volume and also had the highest growth rate among the top 10, with spending up 18.6% to $3,016.8 million, ending a streak of 18 consecutive quarterly declines. Manufacturers and dealerships reacted quickly to an improving sales environment by ramping up marketing efforts with TV, magazines and radio being the main beneficiaries.

Telecom was the second largest category as expenditures reached $2,276.5 million, an increase of 10.6%. Financial services also experienced a revival, up 10.1% to $2,028.7 million. Sharply higher spending from marketers of credit cards and loan products offset continued weakness within the consumer banking segment.

Packaged goods categories, where advertisers took advantage of soft ad pricing in 2009 to bolster their media weight, were undaunted by rising ad prices in the first quarter of 2010. Spending from Food & Candy was up 7.3% to $1,600.0 million and expenditures for Personal Care Products increased by 5.5% to $1,311.5 million.

Restaurant category spending also turned around with modest growth of 3.1%, to $1.454.5 million. A major contributor to the gain was McDonald’s television sponsorship of the Winter Olympics.

Kantar reported that overall, ad spending climbed 5.1% in the first quarter.

Posted under Radio, Revenue, TV & Cable

Bob Cerasoli

Bob Cerasoli, a long-time leader in San Diego advertising and a deeply involved member of the community, is the 2010 recipient of the Paula E. Sullivan Outstanding Achievement Award.   He received the honor at the San Diego Ad Club’s annual Addy’s Award Gala in April at the downtown Se San Diego Hotel.

Currently the co-president of CerasoliStafford Media Management LLC, Cerasoli’s colorful career has seen him rise from an assistant brand manager for Proctor and Gamble where he worked as a member of the Jif Peanut Butter team, to the chairman of Franklin Stoorza Advertising, at one time San Diego’s largest multi-disciplined advertising and marketing communications firm.

Cerasoli graduated from San Diego State with a degree in Business Administration/Marketing, and has remained a loyal supporter of the school, serving on the boards of the Alumni Association, the SDSU Foundation and the SDSU International Center for Communications.  The Greater San Diego Chamber of Commerce, the San Diego-Baja Communications Council and the Advertising Arts College are just some of the additional organizations that have benefited from his guidance while he served on their boards. 

According to Allan Shaw, the 2009 Paula E. Sullivan recipient, “Throughout Bob’s career, he has served as a model and inspiration for others in San Diego’s advertising community.   His integrity, his creativity, his generosity and his thoroughly likeable personality have endeared him to many clients and friends.  We’re a much richer market because of his contributions.”

Posted under Honors & Awards