From MediaPost NEWS

by Wayne Friedman

January 15, 2010

In five years, network programmers will be subjected to the changing effects of nearly one in two homes with DVRs. The new “On Demand” report from Mediabrands’ Magna says that in 2015, 44% of all TV homes will have DVR technology.

Magna estimates this will come to 53 million homes, up from 33 million DVR homes or 29% of all U.S. TV households at the end of the third quarter of 2009.

Overall, Magna is cautious about what this means for the TV and advertising business as a whole.

In a report, Brian Wieser, director of global forecasting for Magna, writes: “We note that the aggregated impact of DVRs will likely continue to be outpaced by a rising population and increases in consumption of conventional TV.”

Also in five years, Video On Demand programming will reach nearly 66 million households — about 54% of TV homes. This would add just under 20 million homes, or 14 percentage points, from its 45.7 million and 40% of TV home 2009 levels.

Broadband access will grow by about the same number of homes during the period, to 89.6 million from 71.6 million homes (61% of the country’s 117 million homes) in 2009.

Looking at some of the major providers of DVR machines and technology, Magna says DirecTV now has 7.4 million DVRs and Dish Network, 7.0 million.

Comcast is at 5 million DVR subscribers, with nearly 21% of the company’s total subscriber base. Time Warner has 4.3 million DVR homes, with 33% of the company’s subscribers.

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Posted under TV & Cable

From MEDIAWEEK
July 29, 2009

Nearly a fifth of Internet users watch video online almost every day. Women are catching up to men in terms of online video usage. And a growing number of recession-conscious Americans claim they are using the Web as a cable TV substitute.

Those are some of the more noteworthy research nuggets found in the latest report issued on Wednesday (July 29) by the Pew Research Center’s Internet & American Life Project, which focused specifically on online video. According to the report, 19 percent of Internet users surveyed claim they visit video sites in a typical day, up from 8 percent just three years ago. Read More…

Posted under Online, TV & Cable

From Media Life Magazine
By Kevin Downey
July 8, 2009

Media buyers are sitting on some $20 billion that will be spent in the television upfront market now underway, with the cable television networks and broadcast networks positioning themselves to grab off the most they can.

Traditionally, broadcast went first and got the bigger share, but that’s been changing in recent years, and this year cable has an even stronger argument for an increase in its take.

It’s in the just-released second-quarter ratings, which saw cable TV’s share of adult 18-49 primetime viewers rise to 51 percent from 49 percent last year, according to an analysis of Nielsen ratings by Turner Research.
Read More…

Posted under Research, TV & Cable

From Media Planner Magazine
July 1, 2009

The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based in California.

The number of households with DVRs stands at about a third of total TV households; that number will rise to 50% in 2011, the researcher says (via Media Life). The Leichtman Research Group believes, on the other hand, that DVR penetration won’t reach 50% until early 2012.

A refusal by the Supreme Court to hear a case about DVR technology earlier this week potentially paves the way for wider DVR adoption. Read More…

Posted under DVR, Research, TV & Cable

From Radio Business Report/Television Business Report – Voice of the Broadcast Industry
June 26, 2009

They might be on the Internet, or gaming or texting… but they could also be watching live TV, listening to the radio or reading a newspaper. At the annual What Teens Want conference in New York, The Nielsen Company presented How Teens Use Media, which argues once you look past the hype – American teens are not as alien in their media usage as you might expect. Sure, it might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise. Read More…

Posted under Online, Radio, Research, TV & Cable

From www.marketingcharts.com
June 12, 2009

An average hour of monitored prime time US network TV programming in Q109 contained 10 minutes, 35 seconds (10:35) of in-show brand appearances and 13:54 of network commercial messages, according to branded entertainment data from TNS Media Intelligence.

This combined 24:29 of marketing content amounts to 41% of a prime-time hour.
This total represents an increase over Q408 figures, which showed the average amount of commercial content in a primetime TV hour was 36%, according to TNS. Read More…

Posted under Research, TV & Cable

Study: About 16% of commercials will be skipped by 2011
From The Hollywood Reporter
By Paul Bond
April 28, 2009

About 6% of TV commercials in the U.S. are fast-forwarded because of DVRs, reflecting about $5 billion in what some consider wasted spending. By the end of 2011, about 16% of commercials will be skipped.

The data come from a study titled “Advertising in the DVR Age,” which the DVR Research Institute will release Friday. It bases its conclusions on a poll of 200 top U.S. advertising executives and on averages from other research firms.

There are about 30 million DVR households, a number expected to rise to 50 million — or 49% of U.S. households — by the end of 2011. When a show is time-shifted, as many as 70% of ads are avoided, and as users get accustomed to their DVRs, they watch more and more TV in time-shifted mode.

Read the full article here.

Posted under DVR, Research, TV & Cable

From Media Post News
by Joe Mandese
April 10, 2009

It’s long been known that peak usage of time-shifting TV viewing technologies such as DVRs, video-on-demand, Slingboxes, and other devices, tends to occur during prime-time when the greatest concentration of the most desirable “counter-programming” is scheduled. But a new analysis released Thursday by DVR marketer TiVo finds that the volume of time-shifting activity is rising, and is concentrating around television’s so-called “Family Hour,” – 8 p.m. to 9 p.m.

The analysis, which comes from TiVo’s syndicated Stop//Watch audience ratings service, analyzed time-shifted viewing of the Big 4 broadcast networks during the month of February, and found that time-shifting has become the dominant viewing behavior in TiVo households during all of network prime-time (8 p.m. to 11 p.m.), but that it is actually increasing for the 8 p.m. and 9 p.m. timeslots, and tens to taper off at 10 p.m. Read More…

Posted under DVR, Research, TV & Cable

From Media News Daily
April 9, 2009

Interpublic Group of Co.’s Magna forecasts that in five years, DVR usage will grow more than 70%, to 51.1 million U.S. TV homes.

Magna estimates this will reach 43% of all U.S. TV homes in 2014, up from 27% as of the end of 2008. Overall, the projection is that DVRs will contribute a 4% erosion in total viewing impressions across all dayparts over a ten-year period — from 2004 to 2014. Read More…

Posted under DVR, Research, TV & Cable

From Media Life Research
By Diego Vasquez
April 9, 2009

Two weeks ago, Nielsen released a study showing that time spent watching online video was nowhere near as significant as many had thought, with television accounting for 99 percent of screen time. It seems media buyers already knew that. A new study from The Convergence Consulting Group, an Ontario-based media consultant, finds that only a very small percentage of TV dollars are migrating to the internet, and that won’t change much in the coming years. Just 2.4 percent of U.S. broadcast/cable network TV advertising revenue in 2008 came from the internet, and that will rise to 4.6 percent in 2011. What’s more, we may see broadcast and especially cable networks putting fewer shows online for the public and instead walling them off for subscribers in order to protect their sales based on programming revenue. Still, the report predicts that viewers may simply be more interested in DVRs than online viewing anyway, as they can then fast-forward through commercials rather than being forced to watch them, as is the current online model. Convergence predicts that DVRs will be in half of all households by 2011. Brahm Eiley, president of The Convergence Consulting Group, talks to Media Life about growth potential for online TV, why it’s not that promising, and what impact DVRs will have on the marketplace. Read More…

Posted under DVR, Online, Research, TV & Cable