From MEDIAWEEK
July 29, 2009

Nearly a fifth of Internet users watch video online almost every day. Women are catching up to men in terms of online video usage. And a growing number of recession-conscious Americans claim they are using the Web as a cable TV substitute.

Those are some of the more noteworthy research nuggets found in the latest report issued on Wednesday (July 29) by the Pew Research Center’s Internet & American Life Project, which focused specifically on online video. According to the report, 19 percent of Internet users surveyed claim they visit video sites in a typical day, up from 8 percent just three years ago. Read More…

Posted under Online, TV & Cable

From Radio Business Report/Television Business Report – Voice of the Broadcast Industry
June 26, 2009

They might be on the Internet, or gaming or texting… but they could also be watching live TV, listening to the radio or reading a newspaper. At the annual What Teens Want conference in New York, The Nielsen Company presented How Teens Use Media, which argues once you look past the hype – American teens are not as alien in their media usage as you might expect. Sure, it might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise. Read More…

Posted under Online, Radio, Research, TV & Cable

From Radio Ink Magazine
June 3, 2009

SOUTHFIELD, MI — June 2, 2009: Jacobs Media’s online survey of 21,000 members of Rock radio station databases found that streaming is on the rise, with the percentage of respondents who have never streamed radio online at 34 percent, down from 50 percent when the surveys began, in 2005. Thirty-nine percent of respondents in the new survey said they stream radio at least weekly, up from 32 percent a year ago and part of a “steady rise” since 2005. Read More…

Posted under Online, Radio

From Radio Business Report
By Jennifer Lane
April 14, 2009

Newly released studies by American Media Services and Edison Media Research both indicate a growing Internet Radio audience. Last week Edison Media released a few facts from its updated Infinite Dial Study, done jointly with Arbitron. The new info reveals that Internet radio’s US weekly audience is 42 million and that figure represents 17% of Americans 12+ and has doubled since 2005. Kurt Hanson’s RAIN: Radio and Internet Newsletter did a nice job of updating a chart from last year’s Infinite Dial Study to reflect this growth. The full presentation will be released on April 16th and presented by Tom Webster of Edison Media Research at the RAIN Summit on April 20th. Read More…

Posted under Online, Radio, Research

From Media Life Research
By Diego Vasquez
April 9, 2009

Two weeks ago, Nielsen released a study showing that time spent watching online video was nowhere near as significant as many had thought, with television accounting for 99 percent of screen time. It seems media buyers already knew that. A new study from The Convergence Consulting Group, an Ontario-based media consultant, finds that only a very small percentage of TV dollars are migrating to the internet, and that won’t change much in the coming years. Just 2.4 percent of U.S. broadcast/cable network TV advertising revenue in 2008 came from the internet, and that will rise to 4.6 percent in 2011. What’s more, we may see broadcast and especially cable networks putting fewer shows online for the public and instead walling them off for subscribers in order to protect their sales based on programming revenue. Still, the report predicts that viewers may simply be more interested in DVRs than online viewing anyway, as they can then fast-forward through commercials rather than being forced to watch them, as is the current online model. Convergence predicts that DVRs will be in half of all households by 2011. Brahm Eiley, president of The Convergence Consulting Group, talks to Media Life about growth potential for online TV, why it’s not that promising, and what impact DVRs will have on the marketplace. Read More…

Posted under DVR, Online, Research, TV & Cable

From Media Post Publications
By Eric Sass
April 8, 2009

The economy be damned. Online radio is still going strong, according to “Infinite Dial 2009,” Arbitron’s latest overview of the medium, due out later this week. The news follows a series of deals confirming that whatever happens in the economy at large, online radio is rapidly carving out a niche for itself in the digital media landscape.

And it’s a sizeable niche. 42 million Americans over the age of 12 listen to radio during an average week, more than double the 2005 figure of 20 million, and up 27% from 33 million in 2008. That means online radio currently reaches about 17% of Americans over the age of 12, up from about 8% in 2005 and 13% in 2008. These figures are based on data collected and analyzed by Arbitron and Edison Research. Read More…

Posted under Online, Radio, Research, Revenue

From MediaPost Publications
From Erik Sass
December 28, 2008

The Internet is now the most popular source of news after TV, according to the Pew Research Center for the People & the Press, which released its year-end roundup of news media consumption last week. While TV is still king of the hill, its steady decline in the face of Internet competition bodes ill in the long term.

In 2008, 40% of the respondents said they got most of their national and international news from the Internet, versus 35% for newspapers in 2008. The Internet’s share is up from 24% in 2007, while newspapers also increased slightly, from 34%. The long-term trend is even clearer: the Internet’s share has more than tripled from 13% in 2001, while newspapers fell by almost a quarter–from 45%, in those six years. Read More…

Posted under Newspaper, Online, Research, TV & Cable

From Radio Business Report
Jennifer Lane, President, Audio4Cast.com
By December 25, 2008

A new study of “Digital Influencers” finds that radio plays a significant role in their online behavior. MS&L, a communications firm and part of Publicis Groupe, partnered with Ipsos to survey nearly 1000 people whose online behavior defined them as a Digital Influencer because they frequently researched and passed on information online. The study found that traditional media – newspapers and magazines, television and radio – played a “vital role in igniting the process that leads influencers to share information online”. 84% of those surveyed said they go online to learn more after hearing something on the radio or seeing it on television. Read More…

Posted under Newspaper, Online, Radio, Research, TV & Cable

You name the radio station and chances are Mossy Nissan used it to carry the message of the car dealer™s September 2007 Bottom Line Online campaign. Advanced Marketing Strategies, the agency that produced the spots, intended to reach customers who do their pre-shopping online before arriving at the lot to buy their new cars.

According to Kathy Cunningham of AM Strategies, Nissan was having a factory sale nationwide that we perceived as boring and very lackluster. We decided to put an “online spin to it and an urgent call to action. We wanted Mossy to stand out from the crowd, and at the same time, increase internet traffic and sales.
Read More…

Posted under Creative, EAR Award Winners, Online

From NYTimes.com
By Alex Mindlin
October 26, 2008

By most estimates, teenagers and young adults have abandoned radio listening in droves over the last decade. Teenagers on average spent three fewer hours listing to the radio in 2007 than they did in 1998, according to the radio ratings company Arbitron, and listening had declined more steeply among adults 18 to 24. Read More…

Posted under Online, Radio