<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>San Diego Radio Broadcaster&#039;s Association - Industry News &#187; Branding</title>
	<atom:link href="http://www.sandiegoradio.com/news/category/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sandiegoradio.com/news</link>
	<description>Industry news regarding the San Diego Radio scene</description>
	<lastBuildDate>Tue, 07 Sep 2010 20:34:08 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Meg Who? Radio Investment Pays Dividends for Republican Candidate Whitman</title>
		<link>http://www.sandiegoradio.com/news/2010/02/meg-who-radio-investment-pays-dividends-for-republican-candidate-whitman/</link>
		<comments>http://www.sandiegoradio.com/news/2010/02/meg-who-radio-investment-pays-dividends-for-republican-candidate-whitman/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 06:55:27 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Meg Whitman]]></category>
		<category><![CDATA[Radio campaign]]></category>
		<category><![CDATA[Radio Success Story]]></category>

		<guid isPermaLink="false">http://www.sandiegoradio.com/news/?p=2143</guid>
		<description><![CDATA[from Yes on Radio
by Mike MeCey
2/8/10
After a series of polls conducted towards the end of 2009, it appears that former eBay CEO Meg Whitman, a Republican candidate for Governor, has eliminated a major barrier faced by most political newcomers &#8211; finding a cost-effective means to introduce herself to the voters.
In fact, she&#8217;s done it so [...]]]></description>
		<wfw:commentRss>http://www.sandiegoradio.com/news/2010/02/meg-who-radio-investment-pays-dividends-for-republican-candidate-whitman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Advertising Poised to Rebound?</title>
		<link>http://www.sandiegoradio.com/news/2009/05/brand-advertising-poised-to-rebound/</link>
		<comments>http://www.sandiegoradio.com/news/2009/05/brand-advertising-poised-to-rebound/#comments</comments>
		<pubDate>Thu, 14 May 2009 16:36:54 +0000</pubDate>
		<dc:creator>Cheri</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.sandiegoradio.com/news/?p=853</guid>
		<description><![CDATA[From Ad Age
By Jonah Bloom
May 14, 2009
Buoyed by Signs of Improving Sales, Some CMOs Eye New Efforts
NEW YORK (AdAge.com) &#8212; Could it be that we&#8217;re about to see an uptick in brand advertising? You might think so based on conversations today with some of the senior marketers attending the ANA&#8217;s &#8220;Brand Building in Tough Times [...]]]></description>
		<wfw:commentRss>http://www.sandiegoradio.com/news/2009/05/brand-advertising-poised-to-rebound/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KPRI Unveils New Advertising Campaign</title>
		<link>http://www.sandiegoradio.com/news/2009/05/kpri-unveils-new-advertising-campaign/</link>
		<comments>http://www.sandiegoradio.com/news/2009/05/kpri-unveils-new-advertising-campaign/#comments</comments>
		<pubDate>Fri, 01 May 2009 19:01:42 +0000</pubDate>
		<dc:creator>Cris</dc:creator>
				<category><![CDATA[Behind the Mic]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[KPRI]]></category>

		<guid isPermaLink="false">http://www.sandiegoradio.com/news/?p=663</guid>
		<description><![CDATA[Don&#8217;t Listen 102.1 (it could be habit forming) is the new slogan featured on billboards, transit shelters, North County buses, television ads, the station&#8217;s website and in e-mail communications.  The bold, colorful artwork is eye-catching and can be seen throughout San Diego.
]]></description>
		<wfw:commentRss>http://www.sandiegoradio.com/news/2009/05/kpri-unveils-new-advertising-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research identifies elements of engaging radio ads</title>
		<link>http://www.sandiegoradio.com/news/2008/08/research-identifies-elements-of-engaging-radio-ads/</link>
		<comments>http://www.sandiegoradio.com/news/2008/08/research-identifies-elements-of-engaging-radio-ads/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 19:39:15 +0000</pubDate>
		<dc:creator>Cheri</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Radio]]></category>

		<guid isPermaLink="false">/?p=17</guid>
		<description><![CDATA[From Radio Business Report/Television Business Report &#8211; Voice of the Broadcasting Industry
August 14, 2008
The key elements essential for delivering engaging Radio ads have been confirmed in the results from Engaging Emotions Through Effective Radio Ads, the second part of a study from the Radio Ad Lab conducted by Gallup &#038; Robinson (G&#038;R). 
Highlights from the [...]]]></description>
		<wfw:commentRss>http://www.sandiegoradio.com/news/2008/08/research-identifies-elements-of-engaging-radio-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Food Companies Stay the Course</title>
		<link>http://www.sandiegoradio.com/news/2008/08/food-companies-stay-the-course/</link>
		<comments>http://www.sandiegoradio.com/news/2008/08/food-companies-stay-the-course/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 19:20:29 +0000</pubDate>
		<dc:creator>Cheri</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">/?p=12</guid>
		<description><![CDATA[From Advertising Age
By Emily Bryson York
August 5, 2008
Kraft, Kellogg Claim That Upping Marketing Spending Allowed Them to Pass on Price Hikes, Boost Sales
LOS ANGELES (AdAge.com) &#8212; Rather than yank money out of marketing in an ailing economy, several top food players are doing just the opposite &#8212; and reaping the rewards. 
Kraft Foods, Hershey, Kellogg [...]]]></description>
		<wfw:commentRss>http://www.sandiegoradio.com/news/2008/08/food-companies-stay-the-course/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Pitfalls of Megabranding: Consumers Don&#8217;t Necessarily Want More Choice</title>
		<link>http://www.sandiegoradio.com/news/2008/08/the-pitfalls-of-megabranding-consumers-dont-necessarily-want-more-choice/</link>
		<comments>http://www.sandiegoradio.com/news/2008/08/the-pitfalls-of-megabranding-consumers-dont-necessarily-want-more-choice/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 19:12:52 +0000</pubDate>
		<dc:creator>Cheri</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">/?p=10</guid>
		<description><![CDATA[From Advertising Age
By Al Ries
August 5, 2008
Last week I went to my local supermarket for Pillsbury&#8217;s Best all-purpose flour, a brand I have been buying for years. 
No luck. The store had Pillsbury&#8217;s Best bread flour, whole wheat flour, self-rising flour and unbleached all-purpose flour. They just didn&#8217;t have the original Pillsbury&#8217;s Best all-purpose flour. [...]]]></description>
		<wfw:commentRss>http://www.sandiegoradio.com/news/2008/08/the-pitfalls-of-megabranding-consumers-dont-necessarily-want-more-choice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Consumers May Never Be the Same</title>
		<link>http://www.sandiegoradio.com/news/2008/04/why-consumers-may-never-be-the-same/</link>
		<comments>http://www.sandiegoradio.com/news/2008/04/why-consumers-may-never-be-the-same/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:22:42 +0000</pubDate>
		<dc:creator>Cheri</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://64.119.184.132/news/?p=114</guid>
		<description><![CDATA[From Advertising Age
By Eric Spahr
April 21, 2008
I&#8217;ve been following Ad Age&#8217;s coverage of the seemingly inevitable recession, particularly the solutions offered up &#8212; most of which are on point. By all means, take advantage of any quick fixes that will get you through, as long as they support your brand equity. And, yes, innovation is [...]]]></description>
		<wfw:commentRss>http://www.sandiegoradio.com/news/2008/04/why-consumers-may-never-be-the-same/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
