San Diego Radio: Your Best Media Buy


A fabulous climate, outdoor recreation and a healthy business environment... what do these factors have to do with Radio? They're the perfect combination to keep San Diego residents and tourists out and about, active and thriving all year long, and relying on Radio as their number one source for entertainment and information.

Climate and Lifestyle
San Diego enjoys a year-round temperate climate attracting thousands of new residents and tourists annually. Holiday Magazine describes San Diego as "the only area in the United States with perfect weather," with an average temperature of 70-degrees.

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INDUSTRY NEWS
Today we call it Data but we used to call it Statistics. Statistics are boring. That's why a clever boy in Silicon Valley gave them a new and better name. A scientist is willing to change a belief when presented with data, facts and logic.
Leveraging Nielsen’s local television and audio panels, Nielsen and CBS collaborated to demonstrate the additive power of combining media buys for major ad campaigns.
Increases occurred across all sectors including spot, digital, network and off-air revenue.
Brands averaged a sales lift of more than $6 for every $1 spent on radio ads - an ROI double that of even the best results from many recent studies of digital or TV media.
Study finds that only 40 percent of web ads are viewable, meaning that at least half of the ad was in view for more than a second. The rest were out of the view of the user visiting that page.
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RESEARCH
Like so many Sir Galahads on the quest for the Holy Grail, businesspeople continue to search with near-religious ardor for "the perfect ad campaign." And many, when they have found it, learn that it's not enough. One of the greatest myths in marketing is the belief that advertising, by itself, is able to drive steady traffic into a business. This perception is supremely evident when a businessperson looks at an ad professional and says, "My only problem is traffic. If I had more traffic I'd sell more customers. Traffic is your department. Bring me customers. Now." What makes good ads fail?
RESULTS
EVENTS
Start your summer off with a blast of music! Join Channel 933 at the Summer Kick Off Concert, Friday, May 9th, 2014 at Sleep Train Amphitheatre.
Saturday, April 19th, 2014 10am-3pm | Seaport Village Bring the family for a giant Easter Egg Hunt with thousands of eggs spread around Seaport Village. Don't forget to bring your basket!
“91X X-Fest,” is happening Friday, May 30 at Sleep Train Amphitheatre. Performing artists include 311, Panic! At The Disco, Iration, Phantogram, Bleachers, Kongos, Skaters, Cherub, and Sir Sly.
Join KPRI in Solana Beach for some fun in the sun at Fiesta del Sol. Enjoy music, vendors and family activities May 31 and June 1.