There wasn’t one thing sour about MAGIC 92.5’s part in the 13th Annual Lemon Festival held on August 9th.  Thousands of people participated in the event at Chula Vista’s Third Avenue Village, celebrating the city’s historical (self-proclaimed) title of “Lemon Capital of the World.”

The event, which enjoyed a wide variety of sponsors, featured three stages with entertainment for adults and children as well as delicious food options, a visit to the Chula Vista Heritage Museum, a car show, shopping at specialty stores, and arts galore.

XHRM offered chances for adults to win free prizes and for kids, the event was especially sweet with a Fun Zone that offered carnival rides, bungee flying, rock climbing and pony rides.

Posted under Community Cuts

Fans who showed up for a blood drive sponsored by the San Diego Blood Bank, KIFM and IKEA this summer were beneficiaries of a Jessy J. ticket drop by the radio station –  tickets to the performer’s CD Release party aboard a Hornblower cruise on August 4th.  Those who came and actually rolled up their sleeves to give blood received two sets of tickets!

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XTRA Sports 1360 AM took a break from fully-clothed sports and broadcasted the action at the 56th annual Over-The-Line Tournament on the weekends of July 11-12 and 18-19. The event, which draws about 50-thousand people annually, is sponsored by the Old Mission Beach Athletic Club (OMBAC).  OTL is the organization’s significant fund-raiser in support of year-round charitable programs that include the La Jolla ½ Marathon, Nice Guys of San Diego and the Ronald McDonald House.

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August 1st saw Clairemont residents take part in MAGIC 92.5 XHRM’s Annual Clairemont Family Day at the South Clairemont Recreation Center.  Adults and kids enjoyed a Kiwanis pancake breakfast, entertainment, arts & crafts and the great music of MAGIC 92.5!

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From MondayMorningMemo© of Roy H. Williams, the Wizard of Ads®
August 10, 2009

We’ve invented a machine that lets you select your mood. This astounding device can be adjusted to make you feel however you’d like to feel. It’s called a radio.

The distinct advantage of humans is our ability to attach complex meanings to sound. The most important sounds are called words. Read More…

Posted under Radio

Posted under Behind the Mic