From MediaWeek
By Anthony Crupi
June 29, 2009

A new study issued by the DVR Research Institute suggests that advertising executives have a keen understanding of the threat posed by time-shifting devices yet are uncertain about what they can do to counteract ad-skipping.

The four-part report, “Advertising in the DVR Age,” reveals that 83 percent of marketers surveyed believe the increased adoption of DVRs will negatively impact the effectiveness of TV advertising in the course of the next three years. That assertion was echoed by ad agency executives. Per the study, 77 percent of agency higher-ups said that DVR usage will prove to be the greatest challenge to the current ad model. Read More…

Posted under DVR

From Radio Business Report/Television Business Report – Voice of the Broadcast Industry
June 26, 2009

They might be on the Internet, or gaming or texting… but they could also be watching live TV, listening to the radio or reading a newspaper. At the annual What Teens Want conference in New York, The Nielsen Company presented How Teens Use Media, which argues once you look past the hype – American teens are not as alien in their media usage as you might expect. Sure, it might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise. Read More…

Posted under Online, Radio, Research, TV & Cable

From Adweek
By Mark Dolliver
June 22, 2009

NEW YORK It often seems to be a point of pride among consumers to insist they aren’t swayed by ads when deciding what to buy. As such, the findings of an AdweekMedia/Harris Poll fielded this month aren’t as dismissive of advertising as they might be. Read More…

Posted under Creative, Research

SD1700AM is bringing personality Joe Bauer back to morning weekday radio to co-host a new show called A Conversation with San Diego. Neil Senturia, a long time radio personality and CEO of the brand new SDNN.com will co-host. The show will feature a variety of San Diego guests and experts. Sportscaster Lee “Hacksaw” Hamilton will share his thoughts and opinions on Tuesdays.

 

 

 

 

 

 

 

 

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The Broadcast Company of the Americas (BCA) announced the retirement of its Vice President of Programming, Hal Brown effective June 30, 2009. Brown is a veteran programming executive with a career spanning 40 years.

John Lynch, President and CEO of BCA, had these thoughts, “Hal Brown is a great broadcaster and has had an illustrious career. He also served his country with a career of distinction in the Navy. We will miss him and wish him all that is good in life.”

Joining BCA is Jack Evans. Evans will oversee radio content as Vice President of Programming and Operations for the San Diego–based company. Evans brings twenty-five years of radio programming experience to the position, six of those years in San Diego.

Evans fine-tuned his programming acumen over the past two decades with JACOR Communications and then with Clear Channel Communications, where he served as the company’s Senior Vice President for the Midwest and Rocky Mountain Regions.

Broadcast Company of The Americas owns and operates Double X Sports Radio (1090 AM), The Walrus (105.7 FM), and San Diego News Network (1700 AM).

Posted under Behind the Mic, Radio

Andrea Patana, AE, KBZT; Rebecca Cantu, AE, Finest City Broadcasting; Tina Joy Pitt, Ed.D., VP of Academic Affairs, Grossmont College; Rick Griffin, Office of College & Community Relations, Grossmont College; Nina Hicks, AE, KHTS; Gina Raroque, AE, KIOZ

“Grossmont Is My College” was the title of the radio campaign that Grossmont College ran for three weeks in August 2008, and the target audience – 18 to 24 year olds – definitely got the message. The school set a new record for enrollment with 18,206 students signing up for the fall 2008 semester – at that time, the highest number in the community college’s 48-year-history. The success earned the college a 2009 EAR Award.

Jeff Anderson Consulting worked with the production team at Clear Channel Communications to produce the winning spot and guided the client in focusing nearly all of a $150-thousand budget on radio. Rick Griffin, who wrote the spot and heads the marketing team at the college, said, “We opted to spend nearly the entire amount available on radio because of its effectiveness in reaching the correct demographic audience with frequency and a targeted message.”

 

The commercial featured “students” repeating the line “Grossmont is my college” and citing the financial benefits of attending, as well as the ability to get needed classes and the option of transferring to a four-year school. By using the phrase “my college,” Grossmont took advantage of one of the key benefits of Radio advertising…the personal aspect of its communication. Most listeners expect that the ads on the station they listen to will be relevenat and directed towards them personally; the college built an additional bridge with potential students with its well writtten copy.The campaign ran on five stations geared to the college-aged crowd, and was augmented with only a few print ads and news releases in community newspapers. Grossmont was hoping to maintain its previous enrollment numbers and never expected the fantastic results.

 

Those who run Grossmont College learned a lesson with the experience.  They continued radio advertising in the first quarter of 2009.  That campaign resulted in an all-time record of 19,316 students for the spring 2009 semester – a most remarkable achievement considering the record was set with fewer classes because of state budget cuts.

The purpose of the annual SDRBA EAR (Effective Advertising on Radio) Awards is to recognize and celebrate the effective use of Radio as an advertising medium. Entries are evaluated primarily on their effectiveness and measurable results.

 

 

 

Posted under Creative, EAR Award Winners

 

Valley View Casino cashed in when it utilized on-air endorsements in its 2008 Radio campaign to successfully bring a substantial increase in clientele looking for the finer things in life. Business increased as a result and the casino won a 2009 EAR Award from the San Diego Radio Broadcasters Association due to the campaign’s success.

 

The spots, designed to differentiate Valley View from escalating competition throughout the county, painted a picture of the casino as thoroughly upscale, with world-class dining, big-name entertainment and superior service. By incorporating ad-libs into its campaign, the casino was able to utilize the next best thing to word-of-mouth advertising, as listeners have a personal one-on-one relationship with their favorite Radio personalities and trust their recommendations.

 

The casino targeted affluent new patrons in the 35+ category who expect and appreciate red-carpet treatment. In live endorsements on his morning show, KGB-FM talent Dave Rickards extolled the virtues of “The Buffet at Valley View Casino” which includes lobster and other fresh seafood every night – a menu far superior to the competition’s fare. The flexibility of the live ad-lib allowed Dave to talk about a variety of aspects of the casino as well as make easy copy changes to promote special events happening at Valley View.

 

According to Clear Channel account executive Katy Bennett, Valley View’s radio strategy netted “great results” for the casino, with the casino achieving consistent month over month database growth. What’s more, says Bennett, after a tremendous amount of growth in 2008, Scarborough Research, an independent data firm, indicates the casino is now ranked #1 in north county total visitors, after ranking 4^th the previous year. 

 

The casino has used Radio as part of its strategy since opening and has experienced tremendous growth year after year despite incredible competition, and more recently, a challenging economy. “Radio has been an integral part of our media buy. Promotions like this are only truly successful when you have amazing partners like Dave Rickards and the entire KGB Radio team,” added Ric Militi, VP of Marketing at Valley View Casino.

 

 The purpose of the annual SDRBA EAR (Effective Advertising on Radio) Awards is to recognize and celebrate the effective use of Radio as an advertising medium. Entries are evaluated primarily on their effectiveness and measureable results.

 

Posted under Creative, EAR Award Winners

The 10th Annual DSC Open was held on May 22nd at the Maderas Golf Club in Poway.  The tournament raised money for the DSC Fund, a foundation created by KGB’s Dave, Shelly and Chainsaw to help San Diegans in need. The tournament, together with proceeds from the annual “Best of DSC” CD have helped four young girls who lost their mother to cancer attend college, provided a new fully equipped van for a quadriplegic injured in a boating accident and supported wives and children of soldiers overseas and many San Diego veterans. The morning show also responds to struggling families with on-air grand-a-day giveaways where a $1,000 will make a difference…whether the money is for rent, car repair, Christmas gifts for kids or a plane ticket to visit a loved one. The sold-out event was sponsored by Valley View Casino and fun for all who attended.

Posted under Community Cuts

From Radio Ink Magazine
June 16, 2009

COLUMBIA, MD — June 15, 2009: The latest RADAR report on network radio shows that radio reaches more than 235 million Americans 12+ every week. That’s 92 percent of people 12+, and Arbitron points out that radio also reaches 89 percent 12 to 17-year-olds weekly, and 85 percent of the “ad-elusive and media multi-taskers” between 18 and 34. The 7,700 RADAR network stations reach 213 million people each week. Read More…

Posted under PPM, Radio, Research

On June 3rd, KyXy 96.5 and Sophie@103.7 listeners, clients and staff took to the high seas aboard the Inspiration Hornblower Yacht for a “Daycation Getaway”.  Participants enjoyed food sampling, a silent auction, shopping deals, spa services and live music.  The event benefited the Center for Community Solutions.

Posted under Community Cuts

From www.marketingcharts.com
June 12, 2009

An average hour of monitored prime time US network TV programming in Q109 contained 10 minutes, 35 seconds (10:35) of in-show brand appearances and 13:54 of network commercial messages, according to branded entertainment data from TNS Media Intelligence.

This combined 24:29 of marketing content amounts to 41% of a prime-time hour.
This total represents an increase over Q408 figures, which showed the average amount of commercial content in a primetime TV hour was 36%, according to TNS. Read More…

Posted under Research, TV & Cable