Posted under Community Cuts

From Ad Age
By Jonah Bloom
May 14, 2009

Buoyed by Signs of Improving Sales, Some CMOs Eye New Efforts

NEW YORK (AdAge.com) — Could it be that we’re about to see an uptick in brand advertising? You might think so based on conversations today with some of the senior marketers attending the ANA’s “Brand Building in Tough Times and Beyond” conference. Read More…

Posted under Branding

From MediaPost Publications
By Erik Sass
May 14, 2009

Much attention has been focused on the decline of major American newspapers, and it’s common knowledge that print advertising revenues have plunged over the last couple of years. But exactly how much money have newspapers lost in their print operations? An estimated $18.7 billion from 2006-2008. Read More…

Posted under Newspaper, Revenue

From: Radio Business Report
By: Jim Carnegie, Editor & Publisher
May 8, 2009

Radio, TV stations drove $805 million in online dollars

According to new research from BIA Advisory Services broadcasters are showing signs of progress by developing Internet revenue for their stations. BIA estimates radio and televisions stations collectively drove some $805 million in online dollars, equal to 7.3% of the $11 billion local online ad money spent in 2008.

Posted under Radio, Research, Revenue

The San Diego radio industry is celebrating excellence in the medium with the announcement of winners of the 2009 EAR (Effective Advertising on Radio) Awards. Eight local businesses along with their advertising agencies are recipients of this year’s awards – an honor bestowed on businesses that have effectively used the radio medium to convey their advertising message to listeners. The announcement comes from San Diego Radio Broadcasters Association’s Executive Director, Sharon Massey. “We were very impressed this year with the success stories related to the dozens of radio ads that were submitted for consideration,” says Massey. “The eight we chose – including three Spanish language ads – represent advertisers who have a great understanding of the radio medium and how to use it to generate results.” Read More…

Posted under Creative, EAR Award Winners, Radio

Warren Berger, award winning journalist on advertising and design, talked about the value of Radio advertising on NPR this week.

Berger is the author of the highly acclaimed book, Advertising Today, and has published more than 100 features and cover stories for leading magazines.

LISTEN to this two-minute story from All Things Considered about how Radio advertising can increase business! http://www.npr.org/templates/story/story.php?storyId=103582527

Posted under Creative, Radio

When Subaru of Santa Monica opened for business in 2008, radio advertising helped catapult sales from zero to hero quickly to become one of Southern California’s top new Subaru sales leaders.

“When Santa Monica Ford, Lincoln-Mercury dealership owner Ron Davis asked Try J Advertising to help his team launch their new Subaru store, radio advertising offered a great way to reach a lot of people with creative as fun as Subaru vehicles are to drive,” said Dale Weston, communications director for the advertising agency.

Visit the SBCA for the rest of the story

Posted under Creative, Radio

Don’t Listen 102.1 (it could be habit forming) is the new slogan featured on billboards, transit shelters, North County buses, television ads, the station’s website and in e-mail communications.  The bold, colorful artwork is eye-catching and can be seen throughout San Diego.

Posted under Behind the Mic, Branding