Debbie Wagner has been named president and market manager for the Clear Channel Communications stations in San Diego. Ms. Wagner graduated from the University of Arizona and has worked in broadcasting for the past 27 years, mostly in Arizona. Previously, she was the VP and market manager of the Tuscon Clear Channel Radio cluster.
Posted under Behind the Mic
Posted by Cris on December 30, 2008
From The New York Times
By Tim Arango
December 28, 2008
Did you hear what Howard Stern said the other day? Neither did we. But we read about it on a blog.
Mr. Stern, the ribald radio jock who once commanded attention with each off-color utterance and obscene joke, mused recently on the air that he was thinking of retiring when his contract expires in two years. “This is my swan song,†he said.
Back in the day when Mr. Stern was on free radio and had an audience of 12 million, that remark would have cascaded through the media universe. But by switching to satellite radio three years ago, Mr. Stern swapped cultural cachet for big money. Read More…
Posted under Radio, Research, Revenue, Satellite Radio
Posted by Cheri on December 28, 2008
From MediaPost Publications
From Erik Sass
December 28, 2008
The Internet is now the most popular source of news after TV, according to the Pew Research Center for the People & the Press, which released its year-end roundup of news media consumption last week. While TV is still king of the hill, its steady decline in the face of Internet competition bodes ill in the long term.
In 2008, 40% of the respondents said they got most of their national and international news from the Internet, versus 35% for newspapers in 2008. The Internet’s share is up from 24% in 2007, while newspapers also increased slightly, from 34%. The long-term trend is even clearer: the Internet’s share has more than tripled from 13% in 2001, while newspapers fell by almost a quarter–from 45%, in those six years. Read More…
Posted under Newspaper, Online, Research, TV & Cable
Posted by Cheri on December 28, 2008
From Radio Business Report
Jennifer Lane, President, Audio4Cast.com
By December 25, 2008
A new study of “Digital Influencers” finds that radio plays a significant role in their online behavior. MS&L, a communications firm and part of Publicis Groupe, partnered with Ipsos to survey nearly 1000 people whose online behavior defined them as a Digital Influencer because they frequently researched and passed on information online. The study found that traditional media – newspapers and magazines, television and radio – played a “vital role in igniting the process that leads influencers to share information online”. 84% of those surveyed said they go online to learn more after hearing something on the radio or seeing it on television. Read More…
Posted under Newspaper, Online, Radio, Research, TV & Cable
Posted by Cheri on December 25, 2008
From Media Week
By Paul Bond
December 22, 2008
Young Americans just aren’t watching TV like they used to.
Put another way, the older you get, the more you watch, according to a new report from Deloitte indicating that Millennials, the generation of 14- to 25-year-olds, watch just 10.5 hours of TV a week. Read More…
Posted under Research, TV & Cable
Posted by Cheri on December 22, 2008
Bob Scefonas, VP, Toyota Carlsbad; Todd Palmer, AE, KRPI; Judy Jones-Cone, president/owner, Toyota Carlsbad; President/Owner, Dale Weston, advertising communications director, Try J Advertising; Tina Rifkin, CBS Radio market manager, Blair Giesen, AE, KLNV/KLQV; Sky Holt, AE, Sophie 103.7; Todd Williams, AE, XX Sports; and Pat Osburn, GSM, KPRI.
After record new car sales in previous years, the market experienced a slow-down in 2007. Even though they promised better mileage, too many hybrid vehicles sat on Toyota Carlsbad™s lot. The advertising goal was to increase Toyota Hybrid sales by reaching adults 25-54 who were looking to save money and time at the gas pump.
Try J Advertising created a campaign that spanned six months and featured :15, :30 and :60 second spots on nearly a dozen radio stations in the San Diego market. The commercials told the tale of the eccentric researcher trying to develop an inexpensive new fuel out of cooking oil and cabbage! The announcer informs him (and the audience) that he could make things easy on himself and instead purchase one of the several different hybrid models that were immediately available at Toyota Carlsbad.
Read More…
Posted under EAR Award Winners
Posted by Sharon on December 22, 2008
Sophie@103.7 sponsored a benefit for San Diego Oceans Foundation on Wednesday, December 10th at Anthology in Little Italy. The evening included special acoustic performances by Alanis Morissette, Marc Roberge & Richard On from O.A.R., Justin Nozuka, Buckcherry and SafetySuit. The sold-out event was webcast on RadioSophie.com.
Alanis Morissette
Posted under Community Cuts
Posted by Cris on December 20, 2008
From Mediaweek
Dec 18, 2008
By Katy Bachman
According to a Television Bureau of Advertising analysis of Nielsen data for November 2008, ADS penetration reached 28.7 percent of TV households, an all-time high that is up from 28 percent a year ago. Direct broadcast satellite, the largest component of ADS, is at 28.4 percent, up from 27.6 percent in Nov. 2007.
In contrast, wired cable penetration remained constant at 61.3 percent, the lowest it has been since Feb. 1990.
Posted under TV & Cable
Posted by Sharon on December 20, 2008
From Mediaweek
By Katy Bachman
December 18, 2008
ADS penetration reached 28.7 percent of TV households, an all-time high that is up from 28 percent a year ago
The number of TV households that view TV programs via alternative delivery systems, such as satellite TV, continues to grow, while wired cable remains at 18-year low. Read More…
Posted under Research, TV & Cable
Posted by Cheri on December 18, 2008
From TiVO
For the complete press release and ratings, click here.
ALVISO, Calif., Dec. 17 /PRNewswire-FirstCall/ — TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services and advertising solutions for digital video recorders (DVRs), today announced that at least half of the viewing for network series premiers in October 2008 was on a Timeshifted basis, according to its Stop||Watch(TM) ratings service.
Of the seven new broadcast series that debuted, six drew at least 50% of their audience on a Timeshifted basis. In fact, 52% of viewers who tuned in to the month’s highest rated premier, ABC’s Life on Mars, chose to record the program and watch it later. NBC’s My Own Worst Enemy and CBS’s Eleventh Hour had 54% and 51% of their viewers, respectively, tune in on a Timeshifted basis. Timeshifted viewers also skipped commercials at high rates. Five of the seven premiers had at least 60% of their commercials fast-forwarded – viewers who Timeshifted the Life on Mars Premier skipped 65% of the commercials that aired with the program. Read More…
Posted under DVR, Research, TV & Cable
Posted by Cheri on December 17, 2008
