Mark Dobbins
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D-Rock
Mark Dobbins and Kim Phillips have joined FCB’s sales staff.
Jaymee Durazo was promoted to assistant promotions director of MAGIC 92.5 & Z90.3.
Morgan McGuire moves from MAGIC to 91X promotions coordinator.
D-Rock returns to San Diego and is the new PM Drive personality on Z90.3.
Posted under Behind the Mic
Posted by Cris on November 26, 2008
Eleazar Lopez, Diario San Diego; David Lan, Dan Musical Productions
Posted under Creative, EAR Award Winners
Posted by Sharon on November 25, 2008
Todd Palmer, AE, KPRI; Gloria Gerak, Media Planning & Placement; Marcia Buchalter, Buchalter Consulting; Andy Safir, Buchalter Consulting; Kelli Beck, VP marketing, NICU; Todd Williams, AE, XX Sports
North Island Credit Union put more than half its marketing budget into radio for the first ten months of 2007 in the form of the Island Car-A- Month Campaign. And it definitely paid off. The promotion, created by Buchalter Consulting and produced by Laguna Productions, aired on ten local stations. It was designed to secure the loyalty of existing customers and entice new ones to join the credit union by offering a variety of rewards including free gifts, special auto loan rates and the chance to throw out the first pitch at a San Diego Padres game. The promotion™s biggest enticement was the giveaway of a hybrid car every month of the year.
According to NICU™s Kelli Beck, the investment in the radio campaign brought spectacular results. We launched the campaign because growth in the credit union industry was flat in 2006, and a forecast for 2007 warned of negative growth due to a cooling economic climate nationwide. Instead, she says, The Island grew by 1,659 members (net, after attrition) in 2007, which amounted to a 1.17% increase. Additionally, retention of existing members was 91.4% for the year, while most financial institutions™ retention rates averaged 87% – 89% for the same period.
Read More…
Posted under Creative, EAR Award Winners
Posted by Sharon on November 24, 2008
Charese Fruge has added Alice@97.3 KLLC San Francisco to her programming duties for CBS Radio, in addition to Sophie@1037 KSCF San Diego. She will relocate to the Bay Area and split her time between stations.
KSCF named Jeff Stewart assistant program director. Jeff will assist in overseeing the day to day programming in San Diego. Jeff (JT) assumed the additional responsibilities on August 25th, along with keeping his midday shift on Sophie.
Posted under Behind the Mic
Posted by Cris on November 20, 2008
Cindy Spicer is named music director for KUSS New Country.
Monique Sampao has joined the Clear Channel team as an account executive for AM 600 KOGO.
Natasha Collins has been named promotions coordinator for KIFM.
Posted under Behind the Mic
Posted by Sharon on November 20, 2008
Three San Diego radio stations were named finalists in the National Association of Broadcasters™ Marconi Radio Awards. Jazz 88 (KSDS/88.3 FM) was nominated for large-market station of the year, alternative station FM 94.9 (KBZT/94.9 FM) was a finalist in the rock-station category, and KSON-FM (97.3 and 92.1 FM) was a finalist for country station of the year. The winners were announced September 18th at the annual NAB Marconi Radio Awards Dinner & Show in Austin.
Posted under Behind the Mic
Posted by Cris on November 12, 2008
From The Center for Media Research
November 7, 2008
According to the “Golden Age of Youth” study from Viacom Brand Solutions International, marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age, and consider the often-overlooked 25-34 age group a part of the youth market, VBSI said.
Kevin Razvi, EVP and managing director of VBSI, said “… people are trying to stay younger for longer… 25-to-34 year-olds are continuing to consume music, gaming and the internet and are enjoying the pursuits of their younger years… we… need to rethink what ‘youth’ actually means and… (how to) approach this constantly evolving group of people.” Read More…
Posted under Research
Posted by Cheri on November 7, 2008
Twenty middle and high school jazz bands attended and performed at the California Music Educators Association/City College Educational Jazz Festival. Jazz 88.3 presented the event which was held on the campus at San Diego City College, Saturday, March 1. Participants experienced a performance and coaching session by world-renowned saxophonist Charles MacPherson. 
Posted under Community Cuts
Posted by Cris on November 6, 2008
From MediaPost Publications
By David Goetzl
November 4, 2008
At nearly 40%, the San Diego market has the country’s highest percentage of DVR homes–27% of all U.S. households now have the ad-skipping devices. The data from Nielsen also shows that 29 markets have DVR penetration rates topping 30%.
Among San Diego’s 1.1 million homes, 38% have the ad-skipping devices. That’s just above the 37% in Austin, Dallas and Orlando. Nationally, as of this month, there are 31 million DVR homes–up 12% since July.
San Diego is the 28th-largest market in overall TV households, but moves into the top 20 in total DVR homes with 402,000. Cox Communications is the dominant cable provider in the market. Read More…
Posted under DVR, TV & Cable
Posted by Cheri on November 4, 2008
When sales and traffic at Calzado Andrea™s Chula Vista store were slowing down in early 2007, the company turned to Univision Radio San Diego and station KLNV to promote the shoe store and its Spring / Summer sales catalogue.
And what better spokesperson to attract the attention of women in need of shoes than Cenicienta, or her English counterpart, Cinderella?
The ad, which ran in Spanish and English, featured a young woman saying, at the stroke of midnight that she had to leave. The young man pleaded with her to wait, but she insisted on going. He yelled after her, Wait! Wait! Hey, you lost a shoe.
Read More…
Posted under Creative, EAR Award Winners
Posted by Sharon on November 3, 2008
