From PR Newswire
June 24, 2008
CHAPEL HILL, N.C., June 24 /PRNewswire/ – Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich to be released at the end of June. Read More…
Posted under Newspaper, Online, Radio, Research, TV & Cable
Posted by Cheri on August 31, 2008
From The New York Times
By Stuart Elliott
August 30, 2008
A study to be released on Wednesday finds that advertisements appearing in traditional media like television are still “much more likely†to have made a positive impression with consumers than ads running in digital media. Read More…
Posted under Newspaper, Online, Radio, Research, TV & Cable
Posted by Cheri on August 30, 2008
From MediaPost Publications
By Wayne Friedman
August 29, 2008
The U.S. TV audience continues its slow growth path, with Asian and Hispanic TV homes and older TV viewers growing more than twice as fast as the nation as a whole. Read More…
Posted under Research, TV & Cable
Posted by Cheri on August 29, 2008
From Advertising Age – MediaWorks
By Jeremy Mullman
August 18, 2008
Tribune, Scripps and Lee Report Declining Online Revenue
CHICAGO (AdAge.com) — File this under “It can always get worse.” Amid the constant stream of circulation declines, vanishing ads and staff reductions that have afflicted print newspapers, some major publishers are seeing online-revenue declines for the first time. Read More…
Posted under Newspaper, Online, Revenue
Posted by Cheri on August 18, 2008
From Radio Business Report/Television Business Report – Voice of the Broadcasting Industry
August 14, 2008
The key elements essential for delivering engaging Radio ads have been confirmed in the results from Engaging Emotions Through Effective Radio Ads, the second part of a study from the Radio Ad Lab conducted by Gallup & Robinson (G&R). Read More…
Posted under Branding, Creative, Radio
Posted by Cheri on August 14, 2008
From MediaWeek
By Katy Bachman
August 14, 2008
The July PPM ratings showed that 7 percent of PPM panelists listened to encoded online radio streams during the month.
For the first time, Arbitron ratings for portable people meter markets included estimates for radio station Internet streams and HD side channels. The July PPM ratings, released Wednesday for 10 markets, showed that 7 percent of (or 1,207) PPM panelists listened to encoded online radio streams during the month. Read More…
Posted under PPM, Radio, Research
Posted by Cheri on August 14, 2008
From AutoRemarketing
August 14, 2008
ATLANTA — With 80 percent of its revenues coming from non-media companies, such as Manheim, Cox Enterprises announced Thursday that it is shifting from its traditional media-oriented focus by selling off several of its community newspapers and direct mail businesses. Read More…
Posted under Newspaper, TV & Cable
Posted by Cheri on August 14, 2008
From MediaWeek
By Katy Bachman
August 14, 2008
Cable penetration slipped to an 18-year low in July. According to a Television Bureau of Advertising analysis of Nielsen data released Wednesday (Aug. 13), wired cable penetration fell from 61.1 percent of TV households to 60.9 percent of households, the lowest it has been since February 1990. Read More…
Posted under Research, TV & Cable
Posted by Cheri on August 14, 2008
From AdWeek
By Steve McClellan
August 6, 2008
NEW YORK TiVo released the first batch of data (covering May 2008) from its new second-by-second commercial audience measurement service, PowerWatch, which company officials said supported the idea that viewers skip fewer ads that they see as relevant to their circumstances. Read More…
Posted under Research, TV & Cable
Posted by Cheri on August 6, 2008
From the Los Angeles Times
By Alana Semuels
August 6, 2008
The slowing economy is starting to hurt an unexpected segment of the advertising world: the Web.
The slowing economy is starting to hurt an unexpected segment of the advertising world: the Web, which has been growing fast for half a decade. Read More…
Posted under Online
Posted by Cheri on August 6, 2008
