From The Advertising Research Foundation
June 25, 2008

There’s been plenty of handwriting about the possibility of TV’s slow fadeout. But fears in the industry could be unfounded – at least according to one expert.

“TV, as it merges with video, is going to explode with growth,” predicted Jeffrey Cole, director of the USC Annenberg School Center for the Digital Future, on Day One of Audience Measurement 3.0, the Advertising Research Foundation’s conference on June 24 and 25. It was just one of the provocative findings he revealed from “The World Internet Project,” an eight-year, ongoing study he is leading on how the web has affected consumers’ media consumption. Read More…

Posted under Research

From MediaPost Publications
By Jack Loechner
June 24, 2008

The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet entirely untapped demographic on their own beige-carpeted turf. Read More…

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From Radio Ink
June 24, 2008

In a speech titled “A New Case for Radio,” RAB President/CEO Jeff Haley told the New York State Broadcasters Association, “Around 10 to 11 percent of our total audience is listening to radio through their computer screens. The idea that you can do contests online and use the Web to create podcasts helps take our brand from an audio experience to an audio and visual experience.” Read More…

Posted under Radio

From the New York Times
June 24, 2008

As the cable channels that populate the television dial conclude their advance advertising sales, they have something to celebrate: they made much greater gains than the broadcast networks.
Preliminary figures for advance sales indicate that the cable channels will collectively sell about $8 billion in airtime to advertisers this season, up 7 to 8 percent from last year’s total. By contrast, the broadcast networks sold about $9.1 billion to $9.2 billion, up about 1 percent over last season. Read More…

Posted under TV & Cable

From Radio Ink
July 17, 2008

Paragon Media Strategies has taken a second look at young people, radio, and new media, and it’s got some good news: Radio TSL is up among 14-24s, with 54 percent saying they’re listening to radio at least a little more than in the past. That’s a change from the first “Youth Radio and New Media” survey, in 2007, when most respondents said they were listening to radio less. Read More…

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From MediaPost Publications
By Joe Mandese
June 6, 2008

In a development that has implications for the greater world of media fragmentation, a new study find that percentage of TV channels actually watched has fallen to its lowest point ever since Nielsen began tracking the phenomenon in the 1980s. While the average number of channels received by American households hit an all time high in 2007 – 118.6 – the number actually viewed was only 16, only a fraction more than the 15.7 channels tuned to in 2006, the 15.4 channels tuned to in 2005, or the 15.0 channels tuned to in 2004. The finding suggests that while the supply of media options is expanding, consumer attention may have reached its limits. Read More…

Posted under Research, TV & Cable