From Advertising Age
By Eric Spahr
April 21, 2008

I’ve been following Ad Age’s coverage of the seemingly inevitable recession, particularly the solutions offered up — most of which are on point. By all means, take advantage of any quick fixes that will get you through, as long as they support your brand equity. And, yes, innovation is always key to our industry’s success, so take the advice offered and get gutsier with your new products and marketing. Read More…

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