• Obvious Insight #17:

    It’s easier to get somebody to listen to you if they like you. When you want people to pay attention to your advertising message, it sure does help if they like you. That’s why radio works so hard and so well. When people were asked…

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  • Obvious Insight #14:

    A really good time to talk to somebody about a new car is when they’re driving around in their car. Seems pretty obvious, doesn’t it? When people are driving around, they’re listening to the radio because it’s a valuable companion. It’s more than news and…

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  • Obvious Insight #15:

    People don’t want to feel alone in their cars, even when they’re alone in their cars. Next time you’re driving, look around you. Notice how many cars have just one person in them? But those people aren’t alone. They’ve got a companion in their favorite…

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  • Obvious Insight #7:

    People listen to radio because it makes them feel good. Obvious Insight #7A: People like feeling good. Call it the “radio effect” if you want. It’s a real thing. Listening to the radio puts people in a good mood. And when they’re in a good…

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  • Obvious Insight #3:

    People tend to buy things from people they like. Radio keeps people engaged because radio keeps people company. And we’re not just saying it—listeners are. They say radio keeps them company and helps them have a good time more than TV or the Internet does….

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  • Obvious Insight #12:

    A really good time to sell somebody something is when they’re ready to buy something. Everybody’s busy these days, and more and more of us are making shopping trips on the way to and from work, and during lunch breaks. Radio’s the perfect way to…

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  • Obvious Insight #5:

    As a general rule, most people prefer being entertained to being bored. It’s what radio does better than any other medium. It connects on a personal—and real—level. It keeps people company and entertains them throughout their day. Listeners think of their favorite on-air personalities as…

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Industry News

Community Cuts

Kids Get a Big Kick Out of Univision Contigo Soccer Fest

The Univision Contigo Soccer Fest was held on July 19, 2014, at The Futbol Factory in Eastlake. KLQV/102.9, KLNV/106.5, organized the event through their community and promotions departments to benefit kids from YALLA SD (Youth and Leaders Living Actively). The two stations partnered with the Xolos Tijuana professional soccer team, who…

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